Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. These elements will appear in the search results and can improve click-through rates.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

FEBRUARY 17, 2021

20-40% of the clicks on paid ads are fraudulent. According to WordStream’s analysis of $3 billion in annual PPC ad spend, the average click through rate is 2.35%. More than 90% of those clicks bounce. Multiply that by the average conversion rate for most leads and you get exactly ZERO new customers.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

DECEMBER 5, 2022

Headlines with negative superlatives, such as “worst” or “fail”, have a 30% higher click-through rate than those without. 82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion. In fact, 82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion.

Traffic 358

Traffic Copywriting Click Rate Trigger Marketing 358

SendX

MARCH 12, 2021

The best way to describe it is by collating good headlines from many other articles and news reports and finding what makes them work. Click tracking Click tracking is used to keep tabs on what people tap or click on websites, messages, and even apps. Then, using those same patterns to create a new headline that works.

CTR 362

CTR Click Rate Paid Search Agency Hubspot 362

Marketing Insider Group

OCTOBER 28, 2024

This article explores proven tips for optimizing your paid media efforts and driving better ROI. Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI.

Cost Per Click 313

Cost Per Click Cost per Acquisition ROI Optimization 313

Marketing Insider Group

SEPTEMBER 9, 2024

A good funnel conversion rate is typically between 3% and 5%. This article is a step-by-step guide to help you understand and evaluate the profitability of your sales funnels. High conversion rates, positive ROI, and increasing CLV and AOV are signs of a profitable sales funnel.

Top of Funnel 316

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 316

SendX

SEPTEMBER 30, 2020

This is why you need to spice it up with another content that brings excitement after people click on your email. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Let's dive in! Turn Off Autoplay.

Email Marketing 368

Email Marketing Video Marketing Best Practices Click Rate 368

Marketing Insider Group

JULY 15, 2024

This article will examine why content design deserves your focus and how to use this strategy to elevate your next marketing campaign. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is higher conversion rates and better ROI on marketing efforts.

Design 304

Design Content Long Tail Marketing Keywords 304

Marketing Insider Group

AUGUST 14, 2024

This article looks at the world of social media subscriptions, exploring their benefits and drawbacks. Exclusive Content: Subscribers often gain access to exclusive articles, videos, webinars, and other content that is not available to free users. This feature can include industry reports, expert advice, and networking opportunities.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

SendX

MAY 14, 2020

So if you are looking for ideas on how to segment emails the right way, this article is for you. Studies have shown that personalized emails have great conversion rates. Targeted emails have higher open up to 20 to 40% and click-through rates. It’s not a secret anymore. These days mass emails don’t work anymore.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Marketing Insider Group

JANUARY 14, 2021

These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer. One way you can show you’re worthy of that trust is by including ratings, reviews, testimonials, and logos of your existing and past customers on your landing page.

Landing Pages 350

Landing Pages Optimization B2B Click Rate 350

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Why Outbrain? Why TikTok Ads?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. It works the same way with podcasts and writing guest post articles. Once the webinar, podcast or article is published, make sure you and your partner promote it to their audiences in their most important channels.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

Marketing Insider Group

MARCH 20, 2023

Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Paid Search Paid search marketing or pay per click advertising (PPC) is exactly what it sounds like: rankings that you pay for. 70% of links clicked are organic. Not exactly. Here’s an example.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Ranking 341

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. of all clicks. (Up of global web traffic.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

SendX

NOVEMBER 26, 2020

This article will be looking at trends to watch out for in email marketing in 2021 and beyond. Robots can sift through millions of data at a rate no human can match. In all, personalization may just be the key to improving your click-through rates. Artificial Intelligence AI is taking the world by storm. This is no hoax.

Marketing AI 370

Marketing AI Email Marketing Trends Mobile Marketing 370

Marketing Insider Group

AUGUST 24, 2021

We write a lot about content marketing, and one of the things we try to communicate in many of our articles is the importance of search engine optimization (commonly referred to as SEO). Except this stat only refers to people in the United States, and your article is about people around the world. Accurate statistic, reliable source.

Statistics 362

Statistics Content Internet Marketing Click Rate 362

Marketing Insider Group

OCTOBER 23, 2023

Achieving this level of resonance can lead to increased traffic, higher conversion rates, and substantial growth for your brand. We use key metrics, like clicks and engaged visits, to continuously refine and improve their campaigns. We monitor how many users are clicking on our content to gauge initial interest. Bounce Rate.

Paid Search Agency 304

Paid Search Agency Cost Per Click Ads Lead Scoring 304

Marketing Insider Group

MAY 20, 2020

Bounce rate. Clicks to other content and landing pages. Clicks on CTAs. For example, you could put a form in front of every article, but no one would read them. We have looked at a number of companies who did care and found their referral rates sourced when they focused on retention. Retention Rate.

Top of Funnel 361

Top of Funnel Content Marketing Planning Content 361

Vision Edge Marketing

OCTOBER 29, 2024

IBM’s thought leadership articles on AI and cloud computing serve as a good example of a B2B company providing in-depth insights. Thought leadership articles, white papers, and case studies can position your company as an authoritative source. Conversion Rates: Measure the rate at which visitors convert into leads or customers.

Marketing AI 245

Marketing AI Buy Marketing Analytics Tools Demand 245

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 362

Creativity Examples Marketing Budget Urgency Marketing 362

SendX

JULY 2, 2020

In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns. Helps Optimize the Rate of Information Uptake The human brain is engineered to recognize and process images in a fraction of a second. And vice versa.

Newsletter 370

Newsletter Email Campaigns Design Examples 370

Marketing Insider Group

NOVEMBER 2, 2020

PPC stands for “pay per click,” is also known as “paid search” and is technically a form of advertising. Rather than paying upfront to place your ad for a set amount of time, you’ll pay the ad platform when your ad is clicked. However, they’ll also pay more when someone clicks through to their site. Source: [link].

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Marketing Insider Group

DECEMBER 13, 2021

Blog Articles. Here, we’ll cover templates for different types of blog articles. If you’ve ever read a Buzzfeed article, you know list posts (or listicles). They have a 91% open rate on average and 5x the click-through rate of a regular email marketing campaign.

Template 361

Template Planning Content Marketing Work Management 361

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Why Should You Invest Into SEO? Here’s the catch.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

Marketing Insider Group

NOVEMBER 19, 2024

This article explores how SEO and web design can (and should) work in tandem to improve results. Page Load Speed: Faster loading times reduce bounce rates, which can positively affect rankings. Responsive Layouts Across Devices: Ensuring pages look and function well across devices prevents high bounce rates.

Design 223

Design SEO Lead Ranking Lead Scoring 223

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone. They just subscribed to your email list.

Email Marketing 370

Email Marketing Planning Tips Paid Search Agency 370

Marketing Insider Group

NOVEMBER 3, 2020

It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%. How Content Marketing Can Improve Your Customer Retention Rate. Source: [link]. How to Ensure Your Customers See Your Content.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

SendX

NOVEMBER 4, 2020

There are over 30 renown email marketing tools , however, in this article, we will only compare Wix email marketing versus Mailchimp. You want your emails to get to the inboxes of your subscribers, so the deliverability rate of the email marketing solution you choose is very important. Source: Rank Ranger Winner? This is a tie.

Work Management 367

Work Management Marketing Management Email Marketing Planning 367

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). They also have their own tutorials, blog articles, and learning materials so that you can quickly turn into an SEO specialist. So write that amazing article but also include visuals in it.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Marketing Insider Group

NOVEMBER 21, 2022

Increasing your conversion rate, or frequency of conversion, is the most cost-efficient way to boost your profits. Make the most of your blog page by using a smart strategy that’s proven to optimize your conversion rate. Increasing your conversion rate, or frequency of conversion, is the most cost-efficient way to boost your profits.

Optimization 246

Optimization Conversion Demand Generation Agencies Ad Frequency 246

Marketing Insider Group

JULY 3, 2023

The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly. Click the gear icon and change the location to refine your results.

Trends 325

Trends Marketing AI Lead Scoring Lead Ranking 325

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. What is an Ad Click? Ad click describes the action a user takes when they interact with an ad by either clicking on it with their mouse, tapping it on a touchscreen, or pressing enter on their keyboard.

Paid Content 246

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 246

KoMarketing Associates

FEBRUARY 10, 2021

So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. What is a “Zero-Click Search?”. A zero-click search is a search query Google can answer without the user ever having to click through to a web page. Include a call to action.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

NOVEMBER 27, 2023

They should be distinct enough to test a specific hypothesis, like whether a question performs better than a statement or if including a number increases open rates. Then, analyze which one performed better in terms of open rates and click-through rates.

Planning 319

Planning Lead Scoring Lead Ranking Paid Search Agency 319

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. High engagement rates often signal that your content is resonating with your audience.

Fulfillment 305

Fulfillment Video Marketing Content CTR 305

Marketing Insider Group

MAY 25, 2021

Tracking metrics like email open rates, keyword searches, demographic data, behavioral data, and engagement rates can all contribute to understanding your users’ intent. 55% said marketing personalization leads to higher sales conversion and future growth rates. Personalize Your Content to Build Stronger Relationships.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363