KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. High engagement rates often signal that your content is resonating with your audience. Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine.

Fulfillment 305

Fulfillment Video Marketing Content CTR 305

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone. They just subscribed to your email list.

Email Marketing 370

Email Marketing Planning Tips Paid Search Agency 370

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Why Outbrain? Why TikTok Ads?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Marketing Insider Group

JULY 29, 2020

Click through rates (CTR) are usually a good starting point for digital strategies, but again, you need to take things a step further. For instance, say that your CTR for your social media ads has grown by 30% over the month. This means that CTR isn’t your KPI here. Source: [link].

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 246

Social Media Cost Per Click Cost Per Thousand CPM 246

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. What is an Ad Click? Ad click describes the action a user takes when they interact with an ad by either clicking on it with their mouse, tapping it on a touchscreen, or pressing enter on their keyboard.

Paid Content 246

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 246

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. of all clicks. (Up of global web traffic.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . and 22.86% open rate. and 22.86% open rate. And you can see why people would rather click on emails with lowercase subject lines.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Marketing Insider Group

DECEMBER 11, 2024

In this article, we’ll explore the importance of A/B testing in optimizing ad performance and share best practices for making the most of your campaigns. Similar audiences then view each version, and you’ll measure the results to see which ad drives more clicks, conversions, and interactions.

Advertisements 162

Advertisements Advertising Campaigns Allocation 162

Marketing Insider Group

FEBRUARY 2, 2021

Research articles. It’s easy to track how your emails perform and conduct tests to improve your open and click-through rates. If you have an organic result in the #1 position, it’s 10 times more likely to receive a click than a result in the #10 position. Organic CTR. Pay-Per-Click (PPC) Advertising.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Marketing Insider Group

MARCH 2, 2021

She clicks on an article called “11 Benefits of Outsourcing Your Content Creation.”. She goes back on Google and searches “best content creation agencies” and finds a listicle that rates and reviews 10 of the top agencies. She searches for “outsourced content creation services” on Google. Fill Any Gaps.

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

Marketing Insider Group

NOVEMBER 20, 2024

This article covers five common paid media errors you could be making and offers practical advice to help you steer clear of them. High-quality, relevant ads, on the other hand, grab attention and appeal to the audience, driving more clicks and conversions. Focusing on a few specific metrics can drive success.

Cost per Acquisition 173

Cost per Acquisition Media Budget Programs Buyer Personas 173

Marketing Insider Group

NOVEMBER 18, 2020

In May, 2019, we worked with the Nutanix team to build out a content marketing strategy , a practical roadmap to success, including weekly content and paid content promotion that is currently seeing 80% lower CPC (Cost-per-clicks) and more than 300% higher CTR (click-through-rate) than their industry average.

Forecasting 268

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 268

Marketing Insider Group

NOVEMBER 21, 2022

Increasing your conversion rate, or frequency of conversion, is the most cost-efficient way to boost your profits. Make the most of your blog page by using a smart strategy that’s proven to optimize your conversion rate. Increasing your conversion rate, or frequency of conversion, is the most cost-efficient way to boost your profits.

Optimization 246

Optimization Conversion Demand Generation Agencies Ad Frequency 246

Marketing Insider Group

APRIL 3, 2023

That’s why we focus on a blog publishing frequency of 1 or 2 articles per week, at around 1,000 words. After creating a list of content-worthy keywords (using SEO tools & tactics , of course), you can search each topic on Google and assess the top 5 ranking articles: Image Source: Google This is your competition. Freshen up.

Lead Ranking 299

Lead Ranking Lead Scoring Cost Per Click High Quality Lead 299

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Paid Content 138

Paid Content Organization Lead Ranking Lead Scoring 138

KoMarketing Associates

FEBRUARY 10, 2021

So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. What is a “Zero-Click Search?”. A zero-click search is a search query Google can answer without the user ever having to click through to a web page. Include a call to action.

SERP 295

SERP Features Google Top of Funnel 295

Optinmonster

MAY 3, 2024

What is a good CTR for Google Ads? If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). What Is a Click-Through Rate?

CTR 70

CTR Paid Search Agency Ads Google 70

Oktopost

OCTOBER 7, 2024

Users come to LinkedIn expecting professional perspectives, well-researched articles, and data-backed posts, making it easier for brands to position themselves as experts in their fields. Engagement Rate: This metric measures the level of interaction with your content, including likes, comments, shares, and clicks.

Thought Leadership 127

Thought Leadership Linkedin Brand Identity Branding 127

Marketing Insider Group

JUNE 26, 2023

It’s fun to watch a subtle uptick in organic traffic due to a popular article on the company blog, too. This makes it easier to analyze everything from marketing spend to impressions, CTR (click-through rate), conversions, and more. Sure, you can monitor the results of a Facebook ad campaign.

Paid Search Agency 264

Paid Search Agency Digital Marketing Funnels Ad Frequency CMO 264

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 138

Email Marketing Practices B2B Marketing CTR 138

Sprout Social

MAY 18, 2022

In this article, we’ll walk you through 8 social selling metrics to pay attention to. Content engagement rate. To know if your content is resonating with them, look at your engagement rate performance. Follower engagement rate. Click-through rate. But if they clicked through?

B2B Thought Leadership 140

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 140

Hubspot

MAY 28, 2020

This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. The article ends with the quote, "'We’re left with the most exciting or most boring possibilities,' said Ibrahim Safa, who also worked on the experiment.".

Traffic 100

Traffic Work Management Ethics Youtube 100

Contently

NOVEMBER 9, 2017

A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. Titles between 10 and 19 characters had the lowest CTR, which was.12 Performance trended upward as the number of characters increased. 12 percent.

Studies 159

Studies CTR Viral Marketing Click Rate 159

Martech

SEPTEMBER 19, 2024

In this article, I’ll walk you through creating a Lead Gen Calculator for SaaS marketers. Let’s start again fresh and think through the marketing elements and not worry about monthly churn rates or getting deep into retention since this is about marketing and driving trials. Think Bankrate mortgage calculators, but for marketers.

Marketing AI 137

Marketing AI Churn Rate Generation Ad Building 137

Zoominfo

MAY 20, 2021

Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. Clicks: The number of people who have clicked your ad after seeing it. CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. It also signals people’s confidence in the authority and relevance of the information they’re clicking on.

Social Media 141

Social Media Long Tail Marketing Media CTR 141

Single Grain

FEBRUARY 3, 2024

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. They are a strategic tool to increase CTRs, thus driving more traffic to your site.

Traffic 102

Traffic Work Management Click Rate CTR 102

Single Grain

DECEMBER 15, 2020

Every Email Service Provider (ESP) , whether you're using Mailchimp, Constant Contact, HubSpot or advanced CRM tools like Marketo and Salesforce, has a dashboard from where you can analyze the metrics I mention in this article. 1) Open Rate. The percentage of email recipients who open a particular email is known as open rate.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Single Grain

MAY 6, 2021

If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for you. Organic clicks. Conversion rate. Click here to learn more and get started. Click here to learn more and get started. Impressions.

Template 145

Template SEO Lead Ranking Lead Scoring 145

Biznology

APRIL 17, 2017

They engage on social media, write articles, and are thought leaders in their space. You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). If that’s you, why are you still reading this article?

Social Media 143

Social Media Paid Search Agency Companies Media 143

Single Grain

JULY 9, 2020

Yearly click increase: 70% (difference considering previous period of the test). The Challenge : Top Products Were Getting a Ton of Impressions in Google Search Results — but a Low Organic CTR. With an Ahrefs Domain Rating of 54 and over 10M backlinks, they’re fortunate to be able to rank on page one for competitive search keywords.

Case Studies 95

Case Studies Case Study eCommerce Studies 95

Martech Advisor

JANUARY 8, 2020

In this article, let’s look at how you can show the value of your marketing activities, with five best practices, metrics, and formulas that will make it easy to track the marketing ROI. Some of the key attribution models are first-click, last-click, linear, and U-shaped attribution. However, this is debatable.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

BuzzSumo

APRIL 29, 2021

Our Facebook and Twitter ads (with our ad spend and CTR). Our idea for a cornerstone content article. We got a 14% open rate and a click through rate of just over 2%, which drove a lot of our initial direct traffic. on Facebook ads that drove over 2,000 clicks and which also resulted in 3 new paying customers.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Brandpoint

DECEMBER 13, 2018

Including a newsletter sign up or “contact us” call-to-action (CTA) in your highest performing organic content may help increase conversion rates. Also look at content that already has a high conversion rate. Clicks (how many people click on your content from a SERP). Thus, Post 1 has a much lower CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119