Marketing Insider Group

APRIL 3, 2023

That’s why we focus on a blog publishing frequency of 1 or 2 articles per week, at around 1,000 words. After creating a list of content-worthy keywords (using SEO tools & tactics , of course), you can search each topic on Google and assess the top 5 ranking articles: Image Source: Google This is your competition. Freshen up.

Lead Ranking 299

Lead Ranking Lead Scoring Cost Per Click High Quality Lead 299

Webbiquity

SEPTEMBER 5, 2017

They will inevitably cut into the click-through rates of top-ranking pages. Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. from ahrefs will provide data on the number of clicks, paid and organic, for specific keywords.

PPC 270

PPC SEO Paid Search Agency Keywords 270

Marketing Insider Group

JUNE 3, 2024

About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. If your content doesn’t line up with what Google wants to see, you could see your SERP ranking plummet. Faster sites receive better rankings and reduce their bounce rates.

Google 301

Google High Quality Lead Search Marketing SEO 301

Marketing Insider Group

NOVEMBER 27, 2023

They should be distinct enough to test a specific hypothesis, like whether a question performs better than a statement or if including a number increases open rates. Then, analyze which one performed better in terms of open rates and click-through rates.

Planning 319

Planning Lead Scoring Lead Ranking Paid Search Agency 319

Marketing Insider Group

FEBRUARY 2, 2021

Research articles. It’s easy to track how your emails perform and conduct tests to improve your open and click-through rates. If you have an organic result in the #1 position, it’s 10 times more likely to receive a click than a result in the #10 position. Pay-Per-Click (PPC) Advertising. Case studies. Interviews.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. of all clicks. (Up of global web traffic.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Marketing Insider Group

MARCH 2, 2021

She clicks on an article called “11 Benefits of Outsourcing Your Content Creation.”. She goes back on Google and searches “best content creation agencies” and finds a listicle that rates and reviews 10 of the top agencies. She searches for “outsourced content creation services” on Google. Fill Any Gaps.

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

Marketing Insider Group

FEBRUARY 1, 2021

It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. Engagement rates. Email open rates. Behavioral data.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

NOVEMBER 25, 2019

I’ve already touched on how we can expect marketing to evolve on a strategic level , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. SERP Position Zero & Featured Snippets. Strategic Marketing Transformation. This position has been dubbed “position zero”.

Trends 280

Trends Planning Paid Search Agency SERP 280

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Are there pages with high bounce rates? The first 5 organic results in SERPs account for 67.6% of all clicks. Check out their blogs, articles, and landing pages. Know your strengths.

Analysis 306

Analysis SEO Lead Ranking Lead Scoring 306

Marketing Insider Group

OCTOBER 3, 2023

That’s because over 90% of searchers stay on the first page, while less than 1% click on second-page results. So, when writing articles, think about what will truly bring value to your readers (the humans!), Work on the Quality of Your Keywords You can’t have an article on SEO tips without discussing keywords!

Lead Ranking 328

Lead Ranking Lead Scoring SEO Tips 328

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. What is an Ad Click? Ad click describes the action a user takes when they interact with an ad by either clicking on it with their mouse, tapping it on a touchscreen, or pressing enter on their keyboard.

Paid Content 246

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 246

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Paid Content 138

Paid Content Organization Lead Ranking Lead Scoring 138

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 330

Small Business Marketing Marketing AI Paid Search Agency Business 330

Marketing Insider Group

OCTOBER 25, 2021

I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. How to write and format those comprehensive articles?

SERP 85

SERP Long Tail Marketing Dwell Content 85

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. ” E-commerce brands, for example, will likely rely on “Product,” “Price,” and “Reviews and Rating” schemas the most. Use a schema markup generator.

CMS Development 146

CMS Development SERP Click Rate Paid Search Agency 146

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. With Constant Contact, we get insights into open rates, click-through rates, and more. SERP analyzer. At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Influencer outreach.

Paid Content 324

Paid Content Budget Programs Research Marketing Analytics Tools 324

Single Grain

MARCH 30, 2021

but my article ranks #1 in the Google SERPs. Still, it’s weird to rank in the top of Google and only have a Domain Rating (DR) of 1.2. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website's backlink profile on a scale of 1 to 100. How Did this Article Rank?

Lead Ranking 88

Lead Ranking Lead Scoring Google Domain 88

Single Grain

NOVEMBER 22, 2019

First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility. A featured image is what Facebook and Twitter use to generate an article snippet (unless you are using a specific markup to instruct them otherwise).

Features 133

Features Conversion SERP Social Media 133

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. ”It’s no wonder recent research shows that longer keywords may have higher click-through rates.

SEO 176

SEO Content Marketing Tips Long Tail Marketing 176

Adobe Experience Cloud Blog

MAY 17, 2018

Even though users don’t see this text directly on the page because it is placed in the code, search engines can read it, and they will show it in search engine results pages (SERPs). But I don’t recommend focusing on characters, because in some cases, an even longer title might fit into the SERPs. Meta Description.

Optimization 134

Optimization SEO ROI SERP 134

Single Grain

JUNE 26, 2020

Click here to learn more or just get started. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Brand SERP Optimization. Publish detailed credentials of all blog authors on your site: Dive Deeper: Google’s Search Quality Rater’s Guidelines: Here’s How to Ensure Your Site Gets a High Quality Rating!

SEO 138

SEO Trends Content Marketing SERP 138

Single Grain

FEBRUARY 12, 2024

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Elements of a High-Converting Headline First, let’s look at what exactly entails a headline that gets the clicks.

Click Rate 52

Click Rate Urgency Marketing Copywriting Long Tail Marketing 52

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership.

Business 175

Business Peer-to-peer Work Management Acquisitions 175

Hubspot

JANUARY 17, 2020

When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one. Dwell time is the metric that runs through various search engine results pages (SERPs). What is dwell time?

Dwell 101

Dwell SERP SEO Marketing Analytics Tools 101

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. So, where do you begin? Outline the Content. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Contently

JULY 26, 2017

Doing so leads to a better customer journey, encouraging people to spend more time on your site, and hopefully, click to learn more about your company’s services. If visitors get enough value out of your site to click on other links, your bounce rate will drop significantly.

Lead Ranking 156

Lead Ranking Lead Scoring Keywords SEO 156

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Liberally repeating the same words and phrases used to work well with Google’s SERP (or Search Engine Results Pages) algorithm. Absolutely not, that’s valuable data.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

ClearVoice

DECEMBER 7, 2020

” Most likely, she’ll expect to see a list of SUVs and vans and their safety ratings. Let’s say you’ve got a local pet store client asking you for an optimized article on how to choose the best harness for your dog. ' - Neil Patel @neilpatel #copywriting #blogwriting #seo Click To Tweet.

SEO 108

SEO SERP Content Keywords 108

Single Grain

FEBRUARY 3, 2024

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. Seems easy enough, right? Just sum up the post or page.

Traffic 102

Traffic Work Management Click Rate CTR 102

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. A good meta description will attract users to click through and visit your site. It’s the same with meta tags, if your meta description is bad—no one will click on your content.

Tagging 110

Tagging SEO SERP Lead Ranking 110

Conductor

AUGUST 12, 2021

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Marketing Insider Group

DECEMBER 8, 2020

Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Marketing Experiments found that multiple offers in one page can decrease conversion rates by up to 266%. Your CTA buttons can make a big difference as to whether or not someone clicks through to your landing page.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279