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The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

Especially right now, you know that today’s customers tune out salesy ads and flashy promos. Today’s customers want information. Quick Takeaways: Start with a blog on your company website. Publish content consistently. Doing so is essential if you want to rank high in potential customer searches. Here’s how.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions.

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WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Why You Should Choose WordPress as Your CMS for SEO. Powered by Content. Community Support. Access to Security.

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The Big List of Content Marketing Acronyms

Brandpoint

B2C companies include consumer banks and credit unions, retail and ecommerce companies and consumer electronics companies, among many others. CAC: Customer Acquisition Cost. This metric determines how much it costs to capture and land a new customer. CLV: Customer Lifetime Value.

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A Guide to Implementing Language Variants in HubSpot Content Hub (CMS Hub)

SmartBug Media

HubSpot Content Hub, formerly known as CMS Hub, offers tools and features specifically designed to efficiently manage multilingual content. This article walks you step by step through creating and optimizing multilingual pages in HubSpot —plus, it offers expert tips to help you tackle the challenges of global content strategies.

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How To Evaluate an Online Video Platform

Vidyard

After you’ve done an initial outline, check in with team leaders from other departments, including legal, IT, ops, finance, marketing, and sales, to ensure that strategies are aligned and that you’ve captured needs across the company. P is for Publish. The ability to publish videos from an online video platform is very important.