B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. since the 2019 edition of the research. Meanwhile, white papers and webinars accounted for, respectively, only 7.5% compared to 2021 levels.

Research 52

Research B2B Paper Content 52

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. In 2021, the average consumption gap across all job categories was 33.3

Research 52

Research B2B Purchase Intent Paper 52

Contently

JUNE 29, 2017

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. Making such an involved process work starts with strategy.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Strategy.

Trends 123

Trends B2B Marketing Webinar Metrics Planning 123

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races. What Are the Competitive Benefits of a Content Syndication Strategy? The Blogging Game as We Know It.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say. worry monsters?

Startups 326

Startups Marketing & Strategy Marketing Strategy Content Marketing 326

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? Host a webinar and promote the record.

B2B 359

B2B Paid Search Agency Guidelines Content 359

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 80

Paid Content Traffic Webinar Metrics Marketing & Strategy 80

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. Your account-based expansion strategy is stronger when you view it within the larger scope of your retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Research/Survey Reports . Uses of Premium Content.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Like any growth strategy, the success of thought leadership should be measured in several ways to evaluate the success of topics, mediums, and channels.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 218

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. Let’s look at some specific lead generation strategies for bringing in organic leads. 11 Organic Lead Generation Strategies That Really Work.

Organic Leads 88

Organic Leads Traffic Organization Sales Qualified Leads 88

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Research shows that recruiters spend an average of seven seconds reviewing a resume before determining if it warrants further reading.

Personalization 130

Personalization Tips Brand Identity Branding 130

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Hinge Marketing

JANUARY 5, 2023

In this article, we will enter the gravity well of inbound content marketing. By the end of this article, you will have a better understanding of how inbound content marketing works and how you can begin harnessing this powerful force at your firm. . So journey with me! What is Inbound Content Marketing?

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

DealSignal

APRIL 27, 2023

ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Good email marketing wouldn’t be possible without marketing automation platforms.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content. What do you offer?

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

ClearVoice

NOVEMBER 1, 2022

All companies should use the buyer’s journey to create their content marketing strategy. Otherwise, your content may not reach your target audience at the ideal time in the customer journey. . First, consider why and how your content strategy needs to align with the buyer’s journey. .

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 50,000: Launch an audience research and partial website redesign project. They’d be a hybrid of live in-person and webinar. 50,000: Invest in researching buyer/customer expectations.

Marketing Budget Creation 107

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 107

BOP Design

AUGUST 19, 2019

Strategies to Build Brand Awareness. Approach Industry Publications with Guest Article Pitches. Craft Retargeting Strategies for Website Visitors. This can be a webinar, white paper, case study, interview, article, guide, podcast, or video. Approach Industry Publications with Guest Article Pitches.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

Content Standard

AUGUST 12, 2021

Corning’s Life Sciences division does this with an in-depth article, “ 3D Cell Culture Could Drive the Fight Against Infectious Diseases ,” which appears in its publication The Cutting Edge. This is often where original news and research comes in.

Thought Leadership 137

Thought Leadership Differentiation Paper Lead Scoring 137

ClearVoice

NOVEMBER 25, 2022

According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Omnichannel marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115