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Astroturfing – Or The Art of Masquerading. + One brand has been around for 20 years and is known for treating its customers well. The other brand is a startup and there have been several reports of them stiffing customers. Which one do you think the average customer is going to trust more? Customer loyalty.
A venerable tradition in publicrelations is the grass-roots campaign. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Well, from 2003-2006 I was in the astroturfing business. From astroturfing to shilling to DoS attacks to brute-force hacking.
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