Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Why not fake the whole thing?

Social Media 80

Social Media Astroturfing Practices Media 80

seo.co

DECEMBER 18, 2020

Astroturfing – Or The Art of Masquerading. + Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Table of Contents. + The Importance of a Brand’s Online Reputation. Paying Close Attention Saves The Day.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

WebMarketCentral

SEPTEMBER 4, 2007

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. If I have to explain this more, then you need to take PR 101 all over again.

PR 20

PR Outreach Web 2.0 Astroturfing 20

Biznology

DECEMBER 19, 2017

I wasn’t always in marketing communications and PR. I haven’t at all since I left NMS in 2006 and I don’t even know if NMS continued doing it themselves since there was a lot of heat from the FTC and organizations like WOMMA, PRSA, and the lot to not astroturf or misrepresent oneself.

Astroturfing 99

Astroturfing Paid Search Agency Internet Marketing Communities 99