Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love
Hubspot
JUNE 27, 2018
Use Auto-Responders for Opt-Ins. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. Use Auto-Responders for Opt-Ins. Personalize the Email Greeting.
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