Automation Bandwidth CPL Demand Generation 
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MAY 8, 2023
We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets.
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SEPTEMBER 20, 2023
Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? This is a solvable problem: The future of excellent demand generation hinges on data independence. What does an independent demand generation marketer look like? Let’s take a step back.
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APRIL 11, 2023
Understanding the campaign structure in native ad channels Here’s the problem: Native ad channels put almost all of the onus on demand gen marketers—you know, humans. As powerful as these channels can be, they require bandwidth and brain power. Is Google, Facebook, or LinkedIn generating the best results for me?
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APRIL 25, 2018
Websites and emails have to work harder and be more strategic about who they're targeting. . Translating business concepts into Vietnamese helped me better relate to my international clients who aren't native English speakers.yet target English-speaking audiences. . . Marketing, sales, and customer success teams have to evolve.
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APRIL 25, 2018
Websites and emails have to work harder and be more strategic about who they’re targeting. Translating business concepts into Vietnamese helped me better relate to my international clients who aren’t native English speakers…yet target English-speaking audiences. Margaret Kelsey. A ppcues | Head of Content Marketing.
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