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Digital asset management and content management systems: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Does DAM feed into CMS? Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS).

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

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How to protect and leverage your single source of truth

Martech

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. It should be your first and only stop when you need the current, approved version of an asset. Spoiler alert: It was almost never the same.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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How Traditional Banks Can Compete in a Digital-First Era

ClearVoice

Traditional banks face more than just competition from new products in a digital-first world. Customers want a seamless experience integrating all of their banking services. Digitization for banks has been challenging, thanks to regulatory, economic, and operational pressure in the short term.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

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A 12-step guide for implementing a digital asset management system

Martech

Launching an enterprise-wide digital asset management (DAM) program is no easy thing. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech Conference , Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it.