Remove B to B Remove Relevance Remove Vendors Remove Webcast
article thumbnail

SiriusDecisions Reveals Sales Content Research and Secrets to Success

The ROI Guy

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Three key sales content challenges The discussion turned to getting sales content “right,” which is easier said than done.

article thumbnail

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. If so, Halliburton attacks the problem in a relevant COP. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Salesforce for Google Apps Webcast. src = [link]. }. Podcasts |.

article thumbnail

B2B Marketing Fast Fixes

WebMarketCentral

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects. Here are the highlights from the webinar.

article thumbnail

Who Do B2B Buyers Trust?

The ROI Guy

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. The best podcasts, videos and webcasts deliver content focused on a facilitating a specific step in the buyer’s journey.