KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Inbox Insight

AUGUST 15, 2022

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. How can ABM velocity and penetration contribute to B2B Sales Acceleration?

B2B Sales 98

B2B Sales Account Based Marketing Lead Ranking B2B Marketing 98

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 305

Paid Search Agency B2B Marketing Examples Enterprise Management 305

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. This is the stat that blows me away.

SMS 304

SMS Advertising Benchmark Email Marketing eCommerce 304

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game?

Trends 167

Trends Personalization Marketing AI SWOT 167

PureB2B

APRIL 6, 2022

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Did you know that sales reps, on average, waste about 60 minutes per day due to poor data ? Sales leaders shouldn’t have to worry about the looming fear of “bad data.”.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

SalesIntel

SEPTEMBER 6, 2023

If you aren’t personalizing your outreach it’s time to start. Personalization is an extremely powerful tool for getting prospects to engage with you. Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? The reason?

Outreach 40

Outreach B2B Sales Personalization B2B 40

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 282

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. You’ll also need a thorough knowledge of sales trends and stats to succeed.

Stats 86

Stats Enterprise Management Work Management Marketing Management 86

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. This section may seem self-explanatory given the title of the post, but 24 percent of marketing teams don’t take a strategic approach to content marketing. Source: Content Marketing Institute.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. The entire infrastructure of sales and marketing has shifted, and buyers are now self-educating. Check out these current CRM stats. General CRM Stats. The CRM market is the fastest growing in software today.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. To meet their goals, sales and marketing professionals within B2B tech companies must keep abreast of the latest developments within the space to ensure they’re meeting the expectations of the buyers they’re trying to win over.

Stats 62

Stats B2B Thought Leadership Campaigns Thought Leadership 62

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Schubert B2B

MAY 26, 2023

B2B is tough. Any business operating in a B2B market needs to give themselves every advantage possible. If a business isn’t investing in digital marketing, then it may as well not exist for the vast majority of potential customers. Let’s discuss why digital marketing is important for B2B.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

LeanData

FEBRUARY 4, 2022

In an increasingly competitive B2B marketplace, speed is a differentiator. Your speed to lead – aka, your lead response time – can make or break your go-to-market (GTM) success. B2B buying journeys have changed. Moreover, a person can only do one task at a time. Notifications.

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Lead 98

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.”

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Only B2B

JUNE 8, 2021

In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. Moreover, 87% of the marketers apply email marketing for lead generation. Email Marketing is the most effective and undisputed king of B2B marketing. Email Marketing.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Atomic Reach

APRIL 1, 2019

While most of today’s marketing innovations and data reports are concerned with the advent of topics like social media, automation, and AI, email is still worth our attention. These numbers should be music to the ears of B2B marketers everywhere as it reveals that email is still king. The Effects of Email Personalization.

Email Marketing 92

Email Marketing B2B Marketing Personalization B2B 92

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. The concept behind account-based marketing ( ABM ) is the same.

Top of Funnel 52

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 52

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. 61% * of marketers rank lead generation as their biggest challenge – Hubspot 2.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. 61% * of marketers rank lead generation as their biggest challenge – Hubspot 2.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology.

Marketing AI 318

Marketing AI Curation Content SERP 318

Marketing Interactions

MARCH 25, 2023

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. If this doesn’t concern you as a B2B content marketer, it should.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Read more on Marketing Profs 8.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

xiQ

MARCH 2, 2022

What Is Personality-driven Marketing? Personality-driven marketing is an innovative approach in the B2B landscape that involves understanding and catering to each individual’s unique behavior, psychological traits, and preferences by leveraging AI, psychology, and neuroscience.

Enterprise Management 62

Enterprise Management Personalization Planning Work Management 62

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. 22 Content Marketing Facts and Statistics.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Personalization. Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247