The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lead Forensics

APRIL 3, 2024

But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. In many cases, you are able to take the same piece of content and slightly adjust it, to market it at a specific audience. The concept behind account-based marketing (ABM) is the same.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Work Management 114

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Lead Forensics

APRIL 3, 2024

But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. In many cases, you are able to take the same piece of content and slightly adjust it, to market it at a specific audience. The concept behind account-based marketing (ABM) is the same.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. Not the how.

B2B Marketing 113

B2B Marketing B2B Skype Paid Search Agency 113

Strategic-IC

NOVEMBER 10, 2020

Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts. What is Account Based Marketing? Account-based marketing is thinking of the account as a market of one.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

The ABM Agency

SEPTEMBER 15, 2020

SXSW, CinemaCon, B2BNext , TED 2020, and B2B Marketing Ignite USA. They’re among the hundreds of leading in-person conferences and conventions canceled or significantly altered due to the threat of COVID-19. However, many B2B companies are meeting these challenges with innovation: by hosting virtual marketing events.

Work Management 52

Work Management B2B Marketing Peer-to-peer Planning 52

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Market Smarter.

Marketing Budget 242

Marketing Budget Marketing AI Work Management Budget Programs 242

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Leadspace

OCTOBER 9, 2019

Suppose you’re a B2B company targeting business owners, leaders, and managers. B2B marketers continue to ignore this fact (to their own detriment). As of 2015, only 3 percent of B2B companies placed customer experience as a priority. Fourteen percent of B2B firms have embedded CX into their company culture today.

B2B Marketing 48

B2B Marketing Paid Search Agency Work Management Marketing Management 48

Only B2B

JUNE 9, 2020

Telemarketing must always be an indispensable part of your marketing strategy. Telemarketing is a time-tested marketing medium that delivers diverse functions. Telemarketing is a time-tested marketing medium that delivers diverse functions. Lead Generation Stats. Generate Leads Via Telemarketing. An updated database.

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Lead Agency

MAY 26, 2019

is the average return on email marketing investment.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. Because it works.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Golden Spiral

MARCH 24, 2022

Is the issue with B2B ad conversions an industry-wide phenomenon or do some companies not produce ad content that works? I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. You’re creating a hole in your marketing funnel. This is especially true on digital ads.

Paid Search Agency 62

Paid Search Agency Ads Landing Pages Work Management 62

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 99

Marketing Automation Services Top of Funnel Marketing Automation Automation 99

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. As digital marketing has evolved, so has the need for improved data. Take Advantage of Account-Based Marketing.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! Step 2: Vetting the market. The same is true for your B2B buyers. Why do those stats matter? Step 1: Buyer research. That’s not who I am – usually.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

SnapApp

DECEMBER 20, 2018

In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. The digital world is incredibly fast-paced. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends.

Trends 89

Trends Marketing Automation Services Top of Funnel Paid Search Agency 89

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. These include: In-house marketing and return on investment. Yet, how to achieve that perfect ROI?

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Hubspot

NOVEMBER 1, 2017

Focus on the middle of the funnel. In the last year, I've personally responded to one of hundreds of cold outreach emails that hit my inbox,” says Jennifer Linehan, VP of Sales at Midaxo. “It It was an email from a sales rep at Vidyard that included a video with an uber-personalized message. 6) Middle-of-the-funnel focus.

Top of Funnel 98

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 98

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Reading time: 10 minutes.

Work Management 98

Work Management Marketing Management Research Allocation 98

SalesIntel

FEBRUARY 16, 2022

From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. Thanks to the evolving digital horizon, selling software, leveling its investments, and profiting from it isn’t that simple now. . But one solid tool among these ever-changing digital dynamics is email marketing.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. Thanks to the evolving digital horizon, selling software, leveling its investments, and profiting from it isn’t that simple now. . But one solid tool among these ever-changing digital dynamics is email marketing.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. The old playbook doesn’t work because B2B buyers’ preferences have shifted dramatically over the past several years. Knowledge quizzes. See the quiz in action ).

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Commerce Conversions.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Bound360

DECEMBER 4, 2017

Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Transcript.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53