Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. Let me translate the excerpt in the simple terms:

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Armed with tools like GenAI, buyers zigzag through buying stages now, reacting immediately to real-time insights and shifting priorities.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. Scalability : MQL models can handle large volumes of leads, allowing Marketing teams to efficiently, and quickly prioritize and distribute them to the Sales team.

Lead Ranking 233

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 233

Zoominfo

DECEMBER 11, 2024

Real-Time Data and Signals Updates: Turning Insights into Action Timing is everything when it comes to sales. WebSight Buyer ID Anonymous web visitors have eluded GTM teams for decades. Around 98% of them remain anonymous throughout the buying journey, with only about 2% providing contact information via a website form-fill.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

DiscoverOrg

AUGUST 7, 2018

But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? What is Intent data? What is Intent data ?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Webbiquity

MAY 12, 2020

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” That’s where opportunity lies for B2B marketers today. And a (small) majority are still actively buying. B2B Buyers Are Still Buying. Find Your Buyers.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’. Enter: intent data.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. Solutions, strategies and best practices for simplifying intent data collection and activation processes to promote increased adoption and success.

Intent Data 337

Intent Data Marketing AI Intent Lead Ranking 337

Only B2B

JULY 10, 2024

It’s true that sales teams often rely on intuition during interactions. That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle.

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

MARCH 5, 2025

Defining the ICP is the first step toward driving sales. A wrong ICP means: Wrong messaging Wrong value proposition Wasted time and resources Lost sales opportunities To get it right, you need to study buyer intent signals , analyze them, and identify which ones align with your ICP. What are Intent Signals?

Ideal Customer Profiles 77

Ideal Customer Profiles Intent Signal Lead Ranking Intent 77

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Only B2B

DECEMBER 4, 2024

Timing is everything in sales and B2B marketing. If you dissect your sales process, you will find two key factors: connection and action. It’s a domino effect: the more targeted your approach, the higher the chances they’ll take action, leading to greater sales. What is Intent-Based Marketing?

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

MAY 27, 2021

Without benefiting from it through sales. Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. Sales teams have long disliked chasing low-intent MQLs.

Lead Ranking 119

Lead Ranking Marketing Qualified Leads MQL Marketing Attribution 119

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Only B2B

JULY 10, 2024

It’s true that sales teams often rely on intuition during interactions. That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle.

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

SalesIntel

OCTOBER 20, 2021

Every sales officer, be it a VP, revenue officer, or sales manager, always loves to see a strong and consistent sales pipeline, but none more so than the Chief Revenue Officer (CRO). Above all, the major challenge is to manage these hurdles and generate sales without spending too much time on them.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. ZoomInfo); Sales Engagement Platform (e.g. ZoomInfo Engage); Call Recording (e.g.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. Its the best time to use your sales intelligence to turn a hot lead into a sale.

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client.

Lead Nurturing 97

Lead Nurturing Relevance Top of Funnel Multivariate analysis 97

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture.

Enterprise Management 269

Enterprise Management Allocation Customer Satisfaction Lead Ranking 269

Lusha

NOVEMBER 11, 2024

Finding high-quality leads is crucial for B2B sales success. This guide will show you the top 13 websites to buy business leads in 2024. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

Lead Scoring 52

Lead Scoring Lead Ranking Buy Sales Qualified Leads 52

SmartBrief - Marketing

FEBRUARY 12, 2025

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. Whats intent data? How is intent data helpful to B2B companies?

Intent Data 82

Intent Data Intent Lead Scoring Lead Ranking 82

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Lusha

NOVEMBER 11, 2024

What is B2B Sales? B2B sales means one business selling products or services to another business. When a company buys laptops for all its workers, that’s B2B. Common B2B Sales Challenges Selling to other businesses can take a lot of work.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Examples Work Management 52

DiscoverOrg

JULY 3, 2018

Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward. It starts today. Not always.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. Get a Demo How (And Why!)

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 115

Buying Cycle Intent Buy Intent Signal 115

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. In the world of B2B, that commonality will always be data. Data collaboration has a variety of benefits, the main one being sales and marketing alignment. What is data collaboration? But what is it?

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Only B2B

OCTOBER 2, 2024

Intent data is gathered from buyer behavior, enabling businesses to anticipate customer needs by analyzing their online actions—such as search patterns, content engagement, and website visits. Boosts pipeline growth and efficiency by refining marketing and sales efforts. And B2B intent data is a goldmine.

Intent Data 71

Intent Data Intent Lead Ranking ROI 71

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. HubSpot is a CRM platform widely used by B2B marketers. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Only B2B

MARCH 19, 2025

In B2B tech, where ABM subscription pricing models are on the rise, mass marketing no longer works. Integration of AI into an ABM Approach At Only B2B , AI is an integral part of our ABM solutions. Integrating AI into ABM was a strategic move , understanding the dynamic and competitive nature of the B2B industry.

Account Based Marketing 62

Account Based Marketing Campaigns Work Management Marketing Management 62