Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Ranking 100

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. The importance of high-quality website templates can’t be overstated. But, businesses vary drastically regarding branding, products, sales cycles, and much more.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. What is a buyer persona?

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

DealSignal

MAY 6, 2019

ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Use Ideal Customer Profiles to define your best-fit buyers. high yield, low churn) by key attributes. The different types of intent data.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DealSignal

MAY 6, 2019

ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Use Ideal Customer Profiles to define your best-fit buyers. high yield, low churn) by key attributes. The different types of intent data.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

MAY 17, 2021

Not everyone at your target account is going to be a buyer persona. To secure your domain’s credibility score, concentrate on sending out high-quality, dynamic emails that have real value to your subscribers. Data Hygiene Is the Key. Monitor Your Analytics: No email list is 100% accurate.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Ranking 52

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Although sales is a numbers game, most professionals caution against casting a wide net in the hopes of catching a sale. Building A Sales Lead List 1. Let’s get into it!

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

MARCH 17, 2023

Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. One of the key benefits of DealSignal is our commitment to data quality.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JUNE 25, 2024

Tried everything to optimize your sales processes but still need new ways to drive growth? We have one simple phrase to add to the mix: sales acceleration. With a high-quality sales acceleration formula, you’ll develop a more skilled sales team, greatly refine your sales processes, and modernize and automate your sales tools.

Sales Management 130

Sales Management Marketing Automation Services Lead Ranking Top of Funnel 130

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. In fact, 77% of B2B marketing leaders say branding is critical to growth ( source ). In today’s blog post, we break down the most common B2B branding mistakes and help your business avoid them.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

DealSignal

MARCH 22, 2023

So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent? Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

DealSignal

JUNE 3, 2021

So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent? Here, we walk through six actionable lead generation strategies you can implement today and explain lead generation best practices that will help you fill the gaps in your data. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

NOVEMBER 8, 2018

As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. For more information about setting clear, attainable marketing goals, check out the following articles: 5 B2B Marketing Metrics that Matter. 9 Great Examples of B2B Brand Storytelling.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Sales did their thing. stakeholders involved in any given sale.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Heinz Marketing

APRIL 30, 2018

Pacific for an episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Sales Management 53

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 53