The Mx Group

AUGUST 16, 2017

Sales Empowerment. B2B Marketing Strategy. Buyer Strategy. Demand Gen and Lead Management. B2B Telemarketing. Sales and Marketing Alignment. Your Top Ten Questions About B2B Buyer Personas. What role should Sales play in the development process? News & Events.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

The Mx Group

JULY 25, 2018

B2B marketers are experiencing more pressure than ever to increase the quantity and quality of leads, outsmart the competition, and prove ROI in the process. If it’s demand generation vs. lead generation, which helps the most? Lead generation is the harvesting of that demand. Both for the win!

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Lead Generation Demand 91

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Only B2B

FEBRUARY 8, 2018

Sometimes it’s hard to understand unfulfilled sales target even though you have best of sales personnel for prospect list building. Outdated or missing information, bounced emails, unanswered calls or wrongly answered equals to “ lost moolah ” and “ time not spent in making ACTUAL sales ”. So, you have ONLY two options.

Demand Generation Agencies 78

Demand Generation Agencies Paid Search Agency Telemarketing Allocation 78

SnapApp

OCTOBER 28, 2015

Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? How do we drive sales? And not just anything, but something relevant, or you’ll be like that telemarketer and send them running. How do we engage with one person and everyone at the same time?

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Here are the main benefits of ABM: Shorter sales cycles. By targeting existing accounts, companies have a shorter sales cycle. Reading time: 14 minutes.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103