Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

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Marketing Insider Group

JUNE 30, 2020

There are some effective techniques you can use to increase blog traffic. If you want to tap into the limitless potential of your blog, boosting traffic while also increasing your readership, you’ll need a system that’s driven by something really powerful: Your audiences’ engagement patterns. There’s The Skyscraper Technique.

Traffic 349

Traffic Terms and Conditions Custom Publishing B2B Thought Leadership 349

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

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Thought Leadership B2B Thought Leadership Research Practices 363

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 279

Marketing AI B2B Marketing Planning B2B Thought Leadership 279

Trade Press Services Newsletter

JULY 11, 2024

Can B2B companies leverage influencer marketing, or is it strictly for consumer-facing organizations? According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Despite its slower adoption, data shows that B2B influencer marketing works.

B2B Marketing 265

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 265

Marketing Insider Group

MARCH 2, 2020

By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity. The Case for Having a Blog. First, let’s just get one important matter out of the way: You have a blog, right? You can boost your website traffic by up to 2,000 percent with high-quality blog content.

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Marketing Insider Group

OCTOBER 6, 2020

Keyword research’s real value comes from the blog content research – not the keyword half. By searching “thought leadership” on SEMrush and filtering by question, we can see plenty of queries to structure content around: KWFinder gives us a beautiful view of complete phrases as well. It’s time to change your mindset.

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Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 363

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing.

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B2B Thought Leadership Thought Leadership Top of Funnel Optimization 116

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. First Round Review.

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Marketing Insider Group

MARCH 22, 2021

You know it’s not logical, especially in B2B. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. One blog could be someone’s only touchpoint with your brand. Guest blogs. Intermediate-level industry blogs. More niche guest blogs. eBooks and PDF guides.

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Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

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B2B Thought Leadership Content Marketing Thought Leadership Content 64

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

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Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Marketing Insider Group

MAY 9, 2023

B2B businesses encourage audience engagement by creating high quality content and experiences that capture and keep the attention of their audience. Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. Established thought leadership.

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B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 327

Marketing Insider Group

FEBRUARY 25, 2020

You probably never thought much about getting new customers from blogging. The more you blog, the higher your business will rank in online searches. I know because we did the math on how blogging frequency delivers ROI. Many know nothing about blogging and have left it to others in the company to deal with.

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Ideal Customer Profiles Trade Show Ad Frequency CMO 265

Marketing Insider Group

APRIL 20, 2021

Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. It all started with thoughtful consistency.

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Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. How Much Ineffective B2B Content Is Out There?

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B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Vision Edge Marketing

OCTOBER 29, 2024

Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. With the evolution from traditional search queries to AI-driven prompts, B2B companies must adapt to ensure their content and SEO are optimized for AI interactions. Looking for an example?

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Marketing Insider Group

JUNE 9, 2020

According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. It’s not only B2B businesses that fail. Repurpose the tips you published on your blog post into a how-to video for more visual learners.

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Campaigns B2B Thought Leadership Content Marketing Paid Search Agency 360

Thinkers360

DECEMBER 7, 2024

2025 Predictions for B2B Thought Leadership Thinkers360 2025 predictions for B2B Thought Leadership are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined.

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Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Contently

AUGUST 12, 2020

The discourse around tech—specifically B2B tech—often comes in the form of thought leadership content. It’s vital that we ask these questions, but there’s a disconnect in the way B2B marketers are answering them. This is a structural problem that plagues a lot of B2B content marketing.

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B2B Thought Leadership B2B Marketing Thought Leadership Content Marketing 216

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. It’s not a sales pitch. Content marketing is a long-term game.

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

Marketing Insider Group

APRIL 15, 2024

But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?

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Enterprise Management B2B B2B Thought Leadership SMB 316

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

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Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? According to the CMI (Content Marketing Institute) B2B Content Marketing report, 94% made some changes. Content marketing is a way to shape thought leadership and earn trust. Otherwise, you may be grasping at where to start!

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The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. To generate true thought leadership and brand awareness and sales leads, a survey needs careful planning, from choosing a topic to marketing the data.

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Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

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Tactics Sales Qualified Leads Generation Lead Ranking 319

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 319

Trends B2B Marketing B2B Thought Leadership B2B 319

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

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Cost per Lead ROMI CPL Churn Rate 321

Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

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Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Content marketing isn’t just a business blog. Content goes far beyond blog posts.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

FEBRUARY 27, 2023

At first, we thought so too – until we saw the magic happen ourselves. 5 Year Old B2B SaaS Business Services Firm The Benefits of Aligned Marketing More leads and increased ROI aren’t the only benefits you’ll reap from an aligned marketing team and strategy. Almost sounds too good to be true, right?

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Lead Ranking Planning B2B Thought Leadership Lead Scoring 322

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

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Webinar Metrics Demand Work Management Video Marketing 319

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

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