Building Content Marketing Strategy – 10 Steps
Marketing Insider Group
JANUARY 2, 2013
Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 You want to be a thought leader? Writing educational, helpful content can be useful in building trust. Social media can be used to turn a B2B transaction into a P2P relationship.
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