Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Marketing Insider Group

MAY 26, 2020

But now is the time to shift the business, marketing communications and approaches. Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit.

Webinar Metrics 228

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 228

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. It funds itself. And then some. It delivers revenue to the bottom line. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

JANUARY 31, 2022

Think of it this way: your content strategy defines the overall mindset, culture, and style for communicating with your customers through content. In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Let’s get started! Quick Takeaways. Image Source.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This blog provides actionable tips to help you build a powerful thought leadership presence.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 121

Tomorrow People

NOVEMBER 12, 2018

Create a trusted community for them, and they’ll stay loyal to you much longer. Customer experience is a burgeoning area of B2B marketing, elevating human touch in a world of new technology. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. This prompted a focus on customer intimacy.

Peer-to-peer 136

Peer-to-peer Ethics B2B Thought Leadership Product 136

Onalytica B2B

SEPTEMBER 27, 2017

The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Marketing Insider Group

MARCH 19, 2013

Sandra is our honored guest in today’s Future of Marketing interview series where we have covered topics such as Creativity , Big Data , Customer Experience , Thought Leadership , Culture , Technology , and so much more. What is agile marketing? Tell me about yourself? I love to create. It’s perfect for me!

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. How are my peers allocating their budgets? The latest in the series concerns B2B Search Marketing and in this post I’d like to share some highlights. Life’s hectic. One note of caution though.

SEO 120

SEO Webcast Allocation Peer-to-peer 120

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Take an active role in facilitating and managing conversations, such as creating a blog or community. Image by HubSpot via Flickr. Here they are: Monitor. Develop a target audience.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Content4Demand

FEBRUARY 24, 2021

B2B audiences are online, but they’re increasingly more difficult to reach through saturated channels and overtaxed attention. Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

B2BMarketing.net

NOVEMBER 8, 2024

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum return on investment in these often resource-intensive programmes?

Thought Leadership 64

Thought Leadership Peer-to-peer B2B Thought Leadership Top of Funnel 64

Marketing Insider Group

MARCH 18, 2015

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? What Is Thought Leadership? Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Differentiation 100

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. Absolutely.

Paid Search Agency 126

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 126

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. What we tested.

Marketing & Strategy 129

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 129

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Forrester 124

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 124

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. All (digital) roads lead to ABM.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. The word is “LinkedIn.”.

Linkedin 109

Linkedin Peer-to-peer Brand Identity Branding 109

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Sprout Social

APRIL 23, 2024

LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership. Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. As a marketer, you cannot afford to overlook LinkedIn.

Linkedin 108

Linkedin Webinar Metrics Examples B2B Thought Leadership 108

Outreach

MAY 19, 2020

Two years ago, Outreach shook the sales industry when it acquired Sales Hacker , the world’s top destination for sales innovation, thought leadership, and actionable advice. Our vision for this hasn’t existed anywhere in the B2B sales world — until now. Because today, Sales Hacker became a community. Good question.

Communities 52

Communities Peer-to-peer B2B Thought Leadership Thought Leadership 52

Sprout Social

APRIL 15, 2020

In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be. Knowledge, empathy, purpose and agility are core to successful brand positioning right now. What SMMs can do: Coronavirus (COVID-19) outbreak.

Marketing & Strategy 144

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 144

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Media Allocation Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Media Allocation Marketing & Strategy 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

Sales Management 147

Sales Management Practices Best Practices B2B 147

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

Inbox Insight

FEBRUARY 2, 2021

What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to my target audience? Thought leadership is used by 43% of B2B marketers as a goal priority for their content marketing, according to our recent survey. Reading time: 4 minutes.

Thought Leadership 75

Thought Leadership B2B Thought Leadership Top of Funnel Peer-to-peer 75

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Hubspot

DECEMBER 8, 2020

They include: A passionate customer community. A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. They may prioritize: Affordability.

Paid Content 101

Paid Content Peer-to-peer Paid Search Agency Top of Funnel 101