Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 122

Ledger Bennett

MARCH 7, 2022

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contingency Planning 52

Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Redirect marketing money. Marr advises reassigning remaining marketing budgets toward social marketing, content marketing, SEO and influencer-led campaigns. Optimize tech tools. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly.

Work Management 109

Work Management Marketing Analytics Tools Enterprise Management Tactics 109

SWZD

NOVEMBER 6, 2017

If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Demand generation spending is one of the easier marketing items to connect to ROI (compared with branding and other initiatives). Establish Your MBR (Marketing Budget Ratio).

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

Hinge Marketing

JANUARY 31, 2022

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. It is true that implementing multiple marketing strategies can be more complex and costly. And it requires discipline to plan and execute a differentiated strategy.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156