How to Create an Effective B2B Case Study
KoMarketing Associates
MAY 15, 2018
Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. Step 2: Identify a Customer Success Story.
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