How to Write a Marketing Budget Your CFO Will Enthusiastically Support
Adobe Experience Cloud Blog
MARCH 27, 2018
Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Before taking your plan and budget to the CFO, run it by your sales counterparts.
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