Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Top Rank Marketing

MAY 20, 2024

Use cases: You have an in-person event and want to tap into new audiences and drive registrations. Options include, but are not limited to: featuring influencer quotes in an ebook or leveraging an influencer’s audience to drive event registrations. You want to test influencers marketing for the first time.

B2B Marketing 107

B2B Marketing Advertising Agencies Budget Programs B2B Thought Leadership 107

Marketing Insider Group

JULY 1, 2020

Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Content goes far beyond blog posts.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Golden Spiral

JANUARY 7, 2021

Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

Ideal Customer Profiles 72

Ideal Customer Profiles Profiling CPO Co-Registration 72

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. How have you been handling the disruption to events? Katie, how did you get started with ABM?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91