Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Golden Spiral

JANUARY 7, 2021

Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Top Rank Marketing

MAY 20, 2024

Use cases: You have an in-person event and want to tap into new audiences and drive registrations. Options include, but are not limited to: featuring influencer quotes in an ebook or leveraging an influencer’s audience to drive event registrations. You want to test influencers marketing for the first time.

B2B Marketing 114

B2B Marketing Advertising Agencies Budget Programs B2B Thought Leadership 114

Heinz Marketing

MARCH 11, 2019

There’s a lot going on in the marketing events in the brand. We had enough bandwidth and design capabilities in house who was willing to take on the project, and we kind of knew where we wanted to go. We’re going to tease a little bit, both a state of ABM survey as well as an upcoming event. Paul: Okay.

Top of Funnel 61

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 61

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. How have you been handling the disruption to events? Katie, how did you get started with ABM?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91