Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Blogging without a Content Strategy and Plan is Fruitless.

Resources 325

Resources Tips Lead Scoring Lead Ranking 325

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 163

Work Management Marketing Management Marketing & Strategy Marketing Strategy 163

Webbiquity

AUGUST 12, 2020

There is always another way apart from uploading it straight to a publisher like Apple Podcasts. Ideally, a basic hosting plan can still work out. It should handle your podcasts in terms of bandwidth, storage, and uptime. What are the Promotions and Marketing Features Available? And not everyone can do this.

Best Practices 267

Best Practices RSS Bandwidth Tagging 267

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. We call this asset-centric marketing. What Is the Content Ecosystem Model?

Lead Ranking 139

Lead Ranking Planning Enterprise Management Marketing Plans 139

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. However, marketing doesn’t live in isolation.

Planning 134

Planning Work Management B2B Marketing Tips 134

Webbiquity

JANUARY 29, 2021

That’s because too many companies have jumped on the content marketing bandwagon without realizing what makes quality content in the first place. Besides project management planning, you should also consider the benefits of content calendars to help you schedule your blog posts, videos, and more. The answer, most of the time, is no.

Tips 255

Tips Work Management Marketing Management Content 255

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Planning 111

Planning Social Media Template Marketing Plans 111

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 248

Marketing Automation Services Trade Show Advertising Agencies Verticals 248

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 176

Storytelling Top of Funnel Sales Qualified Leads Conversion 176

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? When thinking about answering this question, my mind goes to a list of seven core responsibilities: Planning. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

ClickZ

APRIL 18, 2020

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Hinge Marketing

JANUARY 5, 2023

Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. What is Inbound Content Marketing?

Paid Content 168

Paid Content Top of Funnel Content Marketing Planning 168

Marketing Insider Group

NOVEMBER 15, 2022

They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight. Why, then, would they want to hire Marketing Insider Group? Step 2: Make a Plan.

Process 190

Process Content SERP Template 190

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. The answer? The path ahead is murky, so proceed cautiously.

Marketing Automation Services 119

Marketing Automation Services Optimization Marketing AI Work Management 119

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. This makes sense, as B2B companies often forget that their customers are also consumers in their “real lives.”

Analysis 237

Analysis Budget Programs B2B Work Management 237

Content Marketing Institute

FEBRUARY 27, 2018

More than 86 million blog posts are published on WordPress every month. Even the most digital literate, attentive, and committed customer probably only has the bandwidth to scan about 10 headlines and read one to two articles a day – and that’s being generous. The argument for slow content marketing isn’t just anecdotal.

Content Marketing 111

Content Marketing Planning Work Management Ad Frequency 111

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 139

Template Email Marketing Blast Campaigns Planning 139

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. So we plan ID card-related social content in August.”

Tagging 134

Tagging Marketing Strategy Marketing & Strategy Planning 134

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Sprout Social

SEPTEMBER 13, 2021

Use social data for more than marketing. It’s common that business owners operate every department—marketing, sales, product, customer service and more. According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization.

Small Business Marketing 142

Small Business Marketing Social Media SMB Media 142

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SmartBug Media

AUGUST 2, 2023

Marketers being asked to do more—more leads, more traffic, more content— without more resources is nothing new. But especially in a climate in which marketing budgets are increasingly being slashed , the pressure to “hack” our way to improved performance is strong. Know your available resources. Who is writing your content?

Bandwidth 52

Bandwidth Marketing AI Paid Search Agency Marketing Budget Creation 52

Martech

OCTOBER 10, 2024

The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution. Sixty-one percent of marketers said one-quarter to three-quarters of their content goes to waste, according to a study last year from Forrester Research. This, in turn, cuts down on content waste.

Ad Frequency 117

Ad Frequency Bandwidth Customer Satisfaction Forrester 117

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. Bandwidth concerns the amount of data that you can send over an internet connection.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Sprout Social

JUNE 15, 2023

But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges. Limited bandwidth. Highly-scrutinized, tight budgets. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention. Understaffing.

Social Media 128

Social Media Budget Programs Work Management Marketing Management 128

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. Create a business plan. As they say, a dream without a plan is just a wish.

Paid Search Agency 111

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 111

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Software 85

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Social Media 140

Social Media Media Paid Social Agency Ideal Customer Profiles 140

ClearVoice

MARCH 3, 2019

Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. Tools for creating and improving content for email marketing: 1. Which content creation tools should you use? Movable Ink.

Marketing Automation Services 107

Marketing Automation Services Budget Programs Enterprise Management Work Management 107

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. P is for Publish. Contents 1. Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? The end goal?

Top of Funnel 137

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 137

Content Standard

JUNE 2, 2017

Now enter the realm of B2B technology marketing: a realm of content that can be so nuanced, it can feel like searching for the content equivalent of the Holy Grail, accompanied by an audience even more elusive than a fish. Can you find this “content holy grail” without having to purchase a bunch of coconuts? Getting Technical.

B2B Marketing 98

B2B Marketing Work Management Planning Marketing Management 98

Top Rank Marketing

AUGUST 14, 2024

Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth without relying primarily on paid advertising. We’re not alone in this assessment, either.

Social Media 83

Social Media Organization Social Marketing Planning 83

Sprout Social

OCTOBER 29, 2019

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I would have a number of items on my list that remained—usually the items I had initially mapped out and planned for. By 5:00 p.m., Can you relate? Build up content sourcing systems.

Bandwidth 49

Bandwidth Template Work Management Curation 49

Contently

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc.

CMS Development 78

CMS Development Enterprise Management Work Management Content Marketing 78