ViewPoint

FEBRUARY 24, 2016

From Aberdeen Group: "Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program. In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.". From Mike Weinberg, New Sales.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Unbounce

MAY 15, 2019

It simply means that the search keyword, ad, and landing page should all be about the same thing. Maybe a green banner ad drives to a purple landing page. Or a longtail keyword phrase isn’t included verbatim in the headline of the ad or landing page. You targeted me with your ad but rejected me with your page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Kapost

APRIL 15, 2016

This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. The Research: What the Top Content Brands Do. The Research: What the Top Content Brands Do. You’ve all heard it by now: up to 65% of content goes to waste.

Paid Content 48

Paid Content Lead Ranking Top of Funnel Lead Scoring 48