B2B Pay Per Click Advertising
LeadSloth
AUGUST 11, 2009
To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. I’m a little less inclined to “think outside the box” when it comes to B2B ad testing. For B2B keyword and ad testing, we tread with a bit more caution.
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