NuSpark Consulting
NOVEMBER 17, 2017
This may not have been possible without the increased awareness provided by a banner ad. Consumers who have seen banner ads is difficult to measure (for example, measuring (un)aided brand awareness, ad recall / awareness and purchase intent) and thus not easy to translate the strategy into value. Benefits of Display Ads. Measurement.
Marketing Insider Group
JULY 21, 2015
A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].
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Contently
APRIL 18, 2017
Is it a static banner ad? Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic. But how does that work in digital? A full-page takeover? Does it matter if you can see or hear it all?” Get a clue.
Engagio
SEPTEMBER 4, 2018
Some challenges include viewability, click fraud, bots, ad blockers, and viewer fatigue. Can you remember a time in the last three months when you clicked on a banner ad and purchased a B2B product? And, as we all know, ads are not perfect. How about in the last 6 months?
Metadata
DECEMBER 1, 2023
And because numbers speak louder than words, here are some figures: Up to 60% of mobile display banner clicks are bots or miss-clicks. Up to 33% of display banner impressions are never seen by a human. Display, on the other hand, is more like the quiet friend in the corner. Not the most trustworthy bunch. Are they hiding?
Engagio
APRIL 29, 2018
As Michael Brenner said , “If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain.” In fact, you’re more likely to survive a plane crash, get into Harvard, or win the lottery, than have someone click on your banner ad. Display ads carry an average CTR of 0.1%.
SmartBug Media
MARCH 17, 2020
In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page.
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