Multi Channel in B2B Marketing: Beat the Jargon…
Inbox Insight
MAY 24, 2022
Account-Based Advertising (ABA) – targets best-fit accounts through digital ad campaigns that focus on account level with high revenue potential, rather than individual leads. You are subtly, yet effectively, presenting them with regular doses of key information before they even ask for it. Achieving this is what all brands aim for.
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