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Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website. Netfactor’s Visitor Track – Web Leads Technology is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from.
These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.
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