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Generating leads that aren’t a fit for your company’s solution can ruin the selling process , not to mention cause disruption between sales and marketing. The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. The Future of Inbound LeadGen.
Unfit Leads Generating leads that aren’t a fit for your company’s solution can ruin the selling process, not to mention cause disruption between sales and marketing. The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities.
How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your leadgen strategy? What are the best practices for lead generation? Get the free guide What is lead generation?
Generate leads Now that you know your target audience, it’s time to start searching for them. If you have an in-house leadgen team, you can work with them to gather contact information for potential leads. If not, you can purchase lead lists from a database company. Many sellers follow the B.A.N.T.
For example, a standard lead fitting ICP criteria where key business card details are given in exchange for a whitepaper, could be seen by marketers as a quality top of the funnel lead. An early engager that matches your target ICP could go on to be a high value customer, given the right nurture program and lead follow-up strategy.
Important to note firstly is that this holds an element of subjectivity – countless types of leads exist and what’s considered a quality lead for one business might not be for another.
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