The right and wrong ways to use AI to grow your brand: a marketers guide
illumin
SEPTEMBER 12, 2024
With new technology comes an important discussion around the ethics and practicality of evolving capabilities. In a 2023 survey from Sprout Social, 81% of marketers said that “AI has already had a positive impact on their work”. It has long been proven a success and has a low barrier to entry. This form of AI is tried and true.
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