Remove Barriers Remove Distribution Remove Eye-Tracking
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Doomed to Fail: B2B Content Marketing Pitfalls and How to Avoid Them

Envy

Strategy, budgeting, data insights and distribution are just as important as content creation, so without investing in the expertise, content marketing optimization tools, and data analytics, companies will continue to miss their targets for measurable content marketing ROI. Realistic budgeting for distribution. will support it.

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Overcoming the 5 Barriers to B2B Social Media Marketing Success

Adobe Experience Cloud Blog

Although many think this, it’s simply not the case, as most run into barriers along the way. Barriers to successful implementation include simple, and sometimes complex, problems to resolve for many marketers. To break through these barriers, marketers will have to evolve and oftentimes change the organizations way of thinking.

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Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

Caveats: although it doesn’t show up in this analysis, I do still see some interesting investment in marketing automation niches such as app marketing, distributed marketing, and agency systems. Lack of skilled users and adequate content are already huge barriers to effective multi-channel marketing. Keep an eye out for new data.

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How social media consistency drives business results

Sprout Social

figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. Limited time and resources. Lengthy approval periods.

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ISTM #32: Why COVID-19 is Like Malware

Biznology

But smallpox was not fully eradicated until 1976, demonstrating that it takes a long time for vaccines to be developed, tested and distributed and a disease to be exterminated. Today, there is a new barrier to vaccination that goes back to human behavior: Some people refuse to be vaccinated or for their children to be vaccinated.

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The Complete Guide to Video Production

Vidyard

The barrier to using Camtasia or Adobe isn’t the cost—in Adobe’s case, it could be as little as $10. If you capture too little and have to call everyone back together just to reshoot one scene, you’re going to get plenty of side-eye. And how do you track who watched how much, and use that data for marketing and sales?

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Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

Content Standard

If you’re like me and have too many messages to keep track of, you skim over it and then delete and/or ignore it. Recently, however, one email caught my eye. “First, determine what your own email provider or distribution system can support. Basically, you’re every email marketer’s worst nightmare.