Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 315

Multi-Channel Advertising Channels Work Management Marketing Management 315

Marketing Insider Group

DECEMBER 6, 2022

Establishing a niche business comes with unique challenges, especially if many of your potential customers aren’t familiar with the types of products and services you offer. Your niche small business provides a distinctive service or product to your local community, enriching the local business landscape. Quick Takeaways: .

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

SendX

AUGUST 13, 2020

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Looking for a simple yet efficient tool for interaction, then Skype would be the best suited tool.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Addressing customer pain points in SaaS blog content shows customers why your solution is relevant for them. Image Source. Keep Things Timely.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class. Simply shout, “Hey, Siri!”

Trends 363

Trends Work Management Peer-to-peer Marketing Management 363

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Work across channels. Focus your organization efforts around two primary places: your customer database and your inventory management system. Create data-management processes. Luckily, there are modern, tech-driven solutions. Pinpoint your ideal customers.

Small Business Marketing 304

Small Business Marketing Work Management Data Hygiene Practices 304

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Webbiquity

JULY 6, 2021

Asking your customers for feedback—and then actually acting on that—is vital, because this will prove that you care about their opinions and are willing to create the best buying experience for them. Create content that helps customers make the best purchase. Make sure your customer service is first class.

Churn Rate 333

Churn Rate Work Management Marketing Management Comparison 333

Marketing Insider Group

SEPTEMBER 23, 2020

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI). Research from Dresner Advisory Services shows that: Organizations on average have a moderate level of Data Literacy today.

Webinar Metrics 356

Webinar Metrics Work Management Marketing Management Business 356

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. You want the best of the best from every industry specialty. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. Enroll in a content marketing course, especially if you’re new to content writing.

Paid Search Agency 361

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 361

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Here are eight tips any business owner can use to create a world-class company blog. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Webbiquity

FEBRUARY 23, 2021

The Services. Though the company’s service and technology offerings have evolved and greatly expanded over the years, its essential mission has stayed the same: to empower clients to use data better in their organizations, to create valuable analytics that help them become heroes to their businesses. The Market.

Enterprise Management 328

Enterprise Management Work Management Marketing Management Budget Programs 328

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. So signal coverage was slow, and spotty at best. The Products.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Marketing Automation Services 177

Marketing Insider Group

APRIL 27, 2020

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. Hiring freelancers, however, can be a gamble.

Cost 360

Cost Paid Search Agency Marketing Agencies 2 Marketing Budget 360

Webbiquity

JUNE 30, 2020

Unsurprisingly, n early half (45%) of businesses struggle with employees who are hesitant to return to their places of work for fear of illness. To ease concerns, businesses are adopting video software to conduct virtual interviews. Ensure they know how to access and use the software. Consider Expanding Your Benefits Packages.

Work Management 279

Work Management Marketing Management Skype Paid Search Agency 279

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. In my role, I am fortunate to work closely with clients who are new to enablement and new to Seismic.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. They will be more likely to buy if your product or service works well with them.

Ideal Customer Profiles 256

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 256

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. Let’s catch up on how we’ve skyrocketed our intent solution, all by putting the customer at the heart of its use case. . Want details?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Trade Press Services Newsletter

FEBRUARY 1, 2023

These are just a few traits that come to mind when we think of world-class athletes. While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. Here are five qualities marketers can apply to their own work to achieve first-rate results.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. Sound right? Traits of an Irresistible Lead Magnet.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Lead 363

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year.

B2B Thought Leadership 64

B2B Thought Leadership Content Marketing Thought Leadership Content 64

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 295

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 295

Act-On

SEPTEMBER 10, 2024

As we were recently reminded, businesses live and die by their tech stacks — with Cloudstrike’s single buggy software update grinding industries like aviation and finance to a halt, and costing over $5 billion in direct losses. For healthcare organizations, tools that manage consumer data hold the same potential.

Marketing Automation Services 130

Marketing Automation Services Work Management Marketing Management Marketing Automation 130

Zoominfo

SEPTEMBER 7, 2022

But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal. As you evaluate solutions, ask yourself these framing questions: What Results are You Expecting? Take Spectrum as an example.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Sprout Social

DECEMBER 29, 2022

When you hear the phrase “work smarter, not harder,” what comes to mind? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level.

Enterprise Management 110

Enterprise Management Work Management Budget Programs Marketing Management 110

Zoominfo

AUGUST 25, 2020

Time management is important to us. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Product 221

Product Work Management Marketing Management Planning 221

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. We’ve got you.

Deliverability 244

Deliverability Top of Funnel Best Practices CAN-SPAM 244

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. People tend to see any self-investment act (such as attending a yoga class) as a pastime and easily quit. Why Is Email Marketing An Efficient Channel?

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Martech

OCTOBER 14, 2021

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Fast and reliable lead routing is extremely important for lead management. But nobody gets off easy. This approach has its own challenges.

Work Management 124

Work Management Marketing Management Lead Management Lead Ranking 124