Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. B2B is a blast – I love it. I’ve known Ryan Phelan a long time. Have fun, my God.

B2B Marketing 113

B2B Marketing B2B Skype Paid Search Agency 113

markempa

JUNE 26, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Convince & Convert

AUGUST 18, 2010

It is in many ways the social equivalent of “batch and blast&# email newsletters. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. There is not a one-to-one dollar for dollar spent per lead or sale. Will it hurt your business?

PR 157

PR Social Media Paid Content Media 157

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40