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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

In reality, direct mail is simply being asked to do more than it is capable of doing. In reality, direct mail is simply being asked to do more than it is capable of doing.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

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Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. It is so not about us marketers.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Lead farming? Direct marketing lists? Prospect lists?