SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Should you send emails in the day or at night?

Response Rate 221

Response Rate Marketing & Strategy Open Rate CAN-SPAM 221

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Email Marketing 137

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 137

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?

Marketing Automation Services 196

Marketing Automation Services Marketing Management Budget Programs Marketing AI 196

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 192

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 192

Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Rules 134

Rules Email Marketing Tips Planning 134

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.

Email Campaigns 62

Email Campaigns Campaigns Lead Ranking Lead Scoring 62

Adobe Experience Cloud Blog

FEBRUARY 24, 2017

Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Automation Marketo 128

ANNUITAS

JUNE 2, 2015

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Martech

MAY 24, 2024

Static images rob emails of their engagement potential. All-image emails give you no opportunity to market to customers with images blocked. You’re committed to a life of batch-and-blast email, which is a crime, too (see next item). Batch and blast Charge : Customer neglect.

RFP 136

RFP Deliverability Blast Campaigns Budget Programs 136

Litmus

OCTOBER 16, 2024

No more spray-and-pray tactics or generic blasts falling on deaf ears. Instead, focus on creating emails that convert. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. What is the customer lifecycle? Lapsed customer?

Segmentation 94

Segmentation Planning Work Management Lead Ranking 94

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Do I need it in order to do lead nurturing?”.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. times as much as targeted campaigns.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. So, let’s dive in.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. Lead nurturing is the process through which marketers build relationships with newly acquired leads throughout the consumer journey.

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Ranking Lead Scoring 166

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Generic campaigns won’t cut it anymore. Generic campaigns won’t cut it anymore.

Planning 136

Planning Top of Funnel Marketing Plans B2B Marketing 136

Vision6

SEPTEMBER 28, 2020

Unfortunately, spammers have long-before tainted the reputation of email marketing, demonstrating to many people the dangers of being way too trusting. So the challenge remains: How can you leverage email to win over your quality leads? The answer: Lead nurturing emails! Welcome Email Campaigns.

Lead Nurturing 98

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 98

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? If email marketing is so great does that mean it is infallible? If that is the case, then you need to include the essentials within your email sales copy.

Copywriting 170

Copywriting Tips Template Content 170

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Are there any emails that failed to send?

ROI 134

ROI Top of Funnel Planning Landing Pages 134

Ontraport

JANUARY 21, 2021

Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project.

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Lead Scoring Lead 105

Convert

SEPTEMBER 30, 2020

A powerful email involves using customer data to ensure the right messages are sent to the right customers at the right time. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Webbiquity

JUNE 9, 2016

With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. The Categorization Approach to Email Segmentation.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Adobe Experience Cloud Blog

AUGUST 30, 2018

Gone are the days of batch-and-blast emailing; email marketing is about delivering value to the subscriber. Email is one of the most powerful marketing channels , and by combining personalized emails with ABM strategy, you will be able to boost engagement and get the desired results.

Account Based Marketing 94

Account Based Marketing ABM Personalization Marketing & Strategy 94

ANNUITAS

AUGUST 19, 2010

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Vision6

JANUARY 9, 2022

As we prepare for a cookieless digital era and Apple Mail’s privacy updates, it’s clearer than ever marketers need to keep up with the ever-changing data security landscape. In fact, abandoned cart emails can generate conversion rates as high as 41%. Always keep your automations in mind when looking at email frequency.

Practices 91

Practices Best Practices Deliverability Click Rate 91

PureB2B

APRIL 4, 2019

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 62

Lead Nurturing Lead Ranking Lead Scoring Blast Campaigns 62

Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Table of contents Why is email marketing essential for small businesses? Let’s take a look.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Delivra

APRIL 23, 2021

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%.

Automation 76

Automation Marketing Automation Services Marketing Management Lead Nurturing 76

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. But all that hard work won’t pay off if your email never makes it to your intended target. Pro tips to optimize email deliverability.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

ClearVoice

APRIL 9, 2021

In a drip campaign, you probably spend as much time on the planning and delivery of your messages as you do on crafting your content. Instead of randomly sending your messages out, you create a series of email blasts to bring different parts of your messaging across. But first: So, why do you need to know about drip campaigns?

Email Marketing 97

Email Marketing Campaigns Planning Autoresponders 97

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. In the end, the gains are worth it.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Our last email campaign had a 5% click rate! Your Boss: Is that good?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Adobe Experience Cloud Blog

DECEMBER 30, 2015

While your email campaigns may be hitting all of your marks, you may want to set your goals higher for 2016 based on how other companies in your space are doing. Refresher on Email Types. These types of emails don’t have any “intelligence” built in. In General–High Performance Trigger Emails.

Marketo 48

Marketo Peer-to-peer Blast Campaigns Best Practices 48

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. Bad example: Subject line: Here’s a marketing email! From: Company XYZ.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Features 101