Remove Blast Campaigns Remove Forrester Remove Multi-Touch Attribution Remove Pricing
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5 Strategies to Address New Challenges in Asset Management Marketing

Adobe Experience Cloud Blog

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication. 3) Build Trust. 3) Build Trust. 4) Find Truth.

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How to Measure the ROI of Your Marketing Programs

Adobe Experience Cloud Blog

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. Single Attribution.