Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? Transparent churn includes unsubscribes, hard bounces, and spam complaints.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. This blog will explore the symbiotic relationship between email marketing and email list segmentation. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. They can also be a great sounding board to pressure test your messaging and content.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. They can also be a great sounding board to pressure test your messaging and content.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Deliver and win Let’s break down what opt-in email marketing is and how you can make sure you’re doing it right – and avoid mistakes. How can you ensure regulatory compliance with opt-in email marketing? With a confirmed opt-in email, customers can choose whether they want to receive marketing emails or not.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100