KoMarketing Associates

OCTOBER 25, 2013

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans. Don’t be a call-center.

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Taking Everyday Life and Turning It Into Content. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

NOVEMBER 30, 2017

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

MARCH 12, 2019

A) Pay per click search advertising. B) Search engine optimization. The pros of pay per click advertising. We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day.

PPC 205

PPC Sales Qualified Leads Lead Ranking Lead Scoring 205

Biznology

JUNE 11, 2015

Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 30, 2018

In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives. Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. SEO Link Building. Influencer Marketing.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

APRIL 5, 2018

For a deeper look at the data, we spoke to Grayson Kemper, Senior Content Developer at Clutch. I think as search continuously becomes a greater part of the sales conversion process, more businesses will recognize the value of SEO and invest. Our target audiences are buyers and vendors of B2B marketing and tech services.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 8, 2019

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. If you’re skeptical, take a look at the chart below from a survey of B2B marketers. 1,500 searches x.0975 Landing pages are the perfect tool to do it. leads per month. leads per month. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Develop your own online presence. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Writing on the Web

JUNE 19, 2013

The Search Engine Optimization landscape has changed dramatically over the last couple of years. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs. It will let you see the PageRank of every blog you visit instantly.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This statement is false.

SEO 120

SEO CTR Domain Keywords 120

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. The goal is to have your web property show up as close to the top of the first page of a search engine’s results as possible (such as Google).

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Optinmonster

MAY 8, 2023

Advantages of Starting an Online Business How to Start an Online Business Self-Reflection Market Research Business Model Competitor Research Unique Value Proposition Legal Formation Sales Platform Marketing Channels 19 Online Business Ideas Next Steps: Growing Your Online Business What is an Online Business?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Link Building Is All About Quantity.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. An SEO expert isn’t someone who works for Google or has some secret formula that takes advantage of a weakness in the search giant’s algorithm. You’re able to breathe life into blogs, websites, and businesses. But SEO is highly technical. As such, it can also be expensive.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

KoMarketing Associates

AUGUST 25, 2016

Competitive analyses are extremely important to B2B marketing strategies. I concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. How often do they post blogs and on social media?

Analysis 120

Analysis Peer-to-peer B2B Domain 120

B2B Marketing Insights - WE

MARCH 25, 2022

This blog post will discuss some of the best SEO strategies for b2b companies. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. So if you’re looking to take your business to the next level, make sure to read this blog post! Link Building.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

seo.co

AUGUST 20, 2020

Table of Contents. + The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO).

SERP 111

SERP Paid Content PPC Cost Per Click 111

Hubspot

OCTOBER 22, 2019

As a marketer, you usually wear a lot of hats at your company. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. Social bookmarking sites can also be used like social search engines.

Digg 85

Digg Curation Ideal Customer Profiles Advertising Mediums 85

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder.

Research 95

Research Marketing Websites Buyer Personas Tips 95

KoMarketing Associates

NOVEMBER 6, 2018

It is no secret how significant SEO can be to a digital marketing program. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

EMagine B2B Blog

JANUARY 30, 2018

2018 is poised to be a big year for SEO, and many digital marketers are feverishly guessing which best practices will change, and which will stay. Meaning, you now have more room to write quality content about a page that will attract users to click through. So, what does this mean for your current site?

Paid Content 58

Paid Content SEO Lead Scoring Lead Ranking 58

Hinge Marketing

OCTOBER 30, 2015

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. At first, this approach was successful in increasing search engine rankings. What was the result?

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. This tool is truly an online marketer’s central hub. PromoRepublic specializes at social media management for agencies.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40