Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 363

Paid Search Agency Work Management Marketing Management Examples 363

Webbiquity

DECEMBER 21, 2021

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? January of this year marked the 10th anniversary of the launch of this blog. The Top 10 B2B Marketing Blog Posts. B2B vs. B2C Influencer Marketing: The Single Biggest Difference. Honorable Mention.

B2B Marketing 320

B2B Marketing Screencast Budget Programs Planning 320

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

Custom Publishing 356

Custom Publishing Tactics Search Marketing Lead Ranking 356

Walker Sands

OCTOBER 8, 2024

Given the amount of content available about how to develop an effective B2B blog, you would expect that most businesses are well on their way to executing a successful blog program by now. Why do we have a B2B blog? For many C-suite executives, committing resources to a B2B blog program is far from a no-brainer.

B2B Marketing 59

B2B Marketing B2B Thought Leadership B2B Thought Leadership 59

Marketing Insider Group

OCTOBER 4, 2021

What does this have to do with content marketing? When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. Content marketers can perform smaller-scale versions of topic modeling. They Give Your Strategy Direction. Image Source.

Content 333

Content Keywords Intent Planning 333

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope. Here’s the story of Visme.

Enterprise Management 338

Enterprise Management Work Management Marketing Management Marketing Automation Services 338

Marketing Insider Group

NOVEMBER 21, 2022

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale. How Your Blog Page Will Help. Optimize Your Blog Page for Conversion.

Optimization 246

Optimization Conversion Demand Generation Agencies Ad Frequency 246

Marketing Craftmanship

NOVEMBER 22, 2023

Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.

B2B 130

B2B Effectiveness B2B Marketing Marketing Strategy 130

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 309

Paid Search Agency Companies RSS Ad Frequency 309

Marketing Insider Group

AUGUST 5, 2024

Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. And what should you do for your blog instead? And what should you do for your blog instead? Why is this the case? Posts should also be clear and concise.

Content 169

Content Opinions User-Generated Content Blogger 169

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 323

Top of Funnel Paid Search Agency Companies Marketing Automation Services 323

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 137

Planning B2B Thought Leadership Lead Scoring Lead Ranking 137

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

B2B Marketing 141

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 141

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 285

Paid Search Agency Traffic Content Marketing Companies 285

Marketing Insider Group

APRIL 1, 2019

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work.

Research 279

Research Content Marketing Content Marketing 279

Contently

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Needless to say, a lot has changed since then. There was no easy way to fix this.

Top of Funnel 150

Top of Funnel Allocation Content Keywords 150

Marketing Insider Group

MARCH 2, 2020

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity.

Paid Content 312

Paid Content Work Management Marketing Management Marketing Budget 312

Marketing Insider Group

APRIL 27, 2020

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. But blog writers?

Cost 321

Cost Paid Search Agency Marketing Agencies 2 Marketing Budget 321

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? Quick Takeaways.

eCommerce 250

eCommerce Work Management Marketing Management Lead Scoring 250

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Marketing Budget Creation 307

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 307

Roketto

APRIL 27, 2021

For many marketing managers, thinking (or dreaming) up marketing blog topics is the biggest barrier to building momentum with content marketing.

Business Blogging 158

Business Blogging Ad Building Barriers Effectiveness 158

Optinmonster

OCTOBER 15, 2024

Are you running out of blog post ideas ? Not sure what type of blog posts you should write? In this article, I’ll will cover 50 different types of blog posts that are proven to work, so you will never run out of blog post ideas again. This article targets a common problem that many email marketers face.

Screencast 98

Screencast Branding Brand Identity Work Management 98

Webbiquity

JANUARY 9, 2024

Publish the listicle on your blog. The post Three Types of Blog Posts That Will Bring You More Traffic appeared first on B2B Marketing Blog | Webbiquity. Organize your list items into categories or chapters to improve the structure. Write short introductions for each section. Tag everyone included in the list 3.

Traffic 208

Traffic Peer-to-peer Linkbait Customer Surveys 208

Content Marketing Institute

MARCH 6, 2024

You’re busy enough doing marketing. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You don’t have time to search for content that can help.

Newsletter 119

Newsletter Peer-to-peer Advertising Channels Video Marketing 119

Trade Press Services Newsletter

JULY 6, 2022

It can be challenging to stay on top of the latest marketing trends, news and best practices. Savvy marketers and business leaders keep current by regularly reading top marketing blogs, newsletters, books and more. Content Marketing Institute If you could choose only one resource, this is the one.

Newsletter 130

Newsletter Marketing Automation Services Planning B2B Thought Leadership 130

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 297

Lead Scoring Lead Ranking Paid Search Agency Keywords 297

Contently

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. If you’re ever feeling stuck, it’s easy to search their blog for inspiration.

Content Marketing 78

Content Marketing Planning Best Practices Content 78

Marketing Insider Group

APRIL 13, 2020

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. Follow these storytelling tips for your blog: Focus on your customers. Storytelling Is Not Blogging.

Storytelling 363

Storytelling Tips Marketing Budget Press 363

Marketing Insider Group

APRIL 20, 2020

“What is a blog writing service?” Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. That’s a lot of leads to leave on the table if you’re not blogging. Bottom line, you need a blog to stay ahead of your competitors.

Service 363

Service B2B Thought Leadership Business Newsletter 363

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. Key Takeaways.

Paid Content 334

Paid Content Customer Surveys Marketing Budget Paid Search Agency 334

Sprout Social

MARCH 14, 2023

If you’re building a content marketing strategy, you’re probably looking at blogging first. Blogs give you the opportunity to go in-depth on a topic. That said, writing great blog posts consistently can be a bit of a challenge, especially if you’re new to it. Let’s jump right in. What topics are they writing about?

Tips 121

Tips Lead Scoring Lead Ranking Eye-Tracking 121

Marketing Insider Group

JUNE 30, 2020

Many marketers struggle to attract more visitors to their website that are relevant and engaged. There are some effective techniques you can use to increase blog traffic. It uses the natural energy of your blog readership – their habits and collective patterns – to take your blog to a whole new level. How does it work?

Traffic 336

Traffic Terms and Conditions Custom Publishing B2B Thought Leadership 336

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. My very first blog post answered Why I Am In Marketing. My very first blog post answered Why I Am In Marketing. But you only have a tiny budget.

Ad Building 351

Ad Building RSS Lead Ranking B2B Thought Leadership 351

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 349

Enterprise Management Paid Search Agency Work Management Traffic 349

Marketing Insider Group

AUGUST 1, 2017

There is an entire world of content out there beyond blogs. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible?

Content Marketing 279

Content Marketing Content Marketing & Strategy Lead Generation 279

protocol 80

JUNE 14, 2024

Or perhaps your struggle was figuring out how to structure your blogging ideas in an organized manner. If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience. Whatever the reason for your woes, you’re not alone.

Examples 90

Examples B2B Marketing B2B Content Marketing 90

seo.co

JULY 5, 2024

Guest blogging used to be the primary means of generating more organic website traffic. But gone are the days of the one-trick guest blogging pony. For those looking to scale up their link building and find guest blogging opportunities, you have come to the right place. Other alternatives include Pitchbox and Mailshake.

PageRank 98

PageRank Lead Scoring Lead Ranking Domain 98