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How to Maximize ROI with Email Marketing for B2B

Webbiquity

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties.

ROI 175
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8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising. billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers. Promote Content Through Diverse Channels.

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The Top 10 Free Content Analytics Tools

Contently

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics.

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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

.” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. On Google+ or LinkedIn?

PR 48
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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114
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How B2B Marketers Benefit From Social Media?

Valasys

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. LinkedIn is adept by experts and businesses.

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7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. There are various ways to do this—including using paid advertising—but many of the organic methods in this post are proven to be extremely effective.