Bombora - B2B Marketing Zone

Bombora integrates with Audigent’s PMPs

Martech

JANUARY 23, 2025

B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Bombora captures company research behavior as intent signals at account and individual levels. Bombora customers will now be able to activate this intent data through Audigent’s programmatic ad-buying capabilities.

Bombora

Bombora Intent Signal Intent Data Curation

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. A couple of emails later and I was on the phone with Erik Matlick, Madison Logic founder and Bombora CEO. Fair enough.

Bombora

Bombora Co-Registration B2B Advertising Agencies

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

AUGUST 7, 2018

Intent data vendors like Bombora collect and aggregate online research activity – from thousands of B2B websites and media publishers who participate in a data sharing co-op. DiscoverOrg’s OppAlerts function incorporates Intent data from Bombora, collected and analyzed from: 4,000 corporate websites and media publishers.

Intent Data

Intent Data Intent Lead Ranking Bombora

Webinars

Making the Moment: The Art of Creating Events That Drive Results

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

MORE WEBINARS

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

MAY 12, 2020

Another valuable tactic is using buyer intent data or technology, from providers like Bombora, DiscoverOrg, TrustRadius, IntentData, EverString, or even using LinkedIn Sales Navigator to surface interested prospects. This has driven down per-click pricing, making search and online advertising more affordable for those who stick with it.

Research

Research B2B Marketing Terms and Conditions Planning

Do You Need Bombora? What the Intent Data Provider Brings to the Table

The ABM Agency

APRIL 15, 2021

For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora. What Does Bombora Do? Bombora is a third-party intent data provider (among other solutions) that collects a massive amount of B2B intent, demographic, and firmographic data at scale.

Bombora

Bombora Intent Data Marketing Automation Services Intent

How to Best Leverage B2B Intent Data

The Point

APRIL 26, 2018

I asked Charles Crnoevich, Head at Partnerships at Bombora , the leading provider of B2B intent data, to shed some light on where, when, and for whom intent data holds the most promise. (HS) We make a very concerted effort at Bombora to dispel that theory. But is that real? HS) How do you define Intent Data to a layman?

Intent Data

Intent Data Intent Bombora Account Based Marketing

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

MAY 19, 2020

A “mid-stage” (MOFU) nurture track, stream, or program, of finite length, triggered by pre-defined actions, specific behavior, lead score threshold, or third party intent data (ex: Bombora ) that suggest increased buying interest. .

Lead Nurturing

Lead Nurturing Class Budget Programs Lead Ranking

Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

NOVEMBER 1, 2024

The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation. At its core, Terminus offers a range of powerful features that enable marketers to drive ROI, minimize fraud, and prioritize brand safety.

Account Based Marketing

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management

How to Leverage Intent-Based Marketing to Target Right Leads

Only B2B

DECEMBER 4, 2024

Use AI tools like 6sense or Bombora to analyze overlapping behaviors. Mixology Digital ) Use tools like 6sense or Bombora to identify intent signals from external sources, such as industry research or competitor content engagement. This ensures you target genuinely ready-to-buy prospects and avoid wasting efforts on premature leads.

Top of Funnel

Top of Funnel Intent Account Based Marketing Intent Signal

Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

DECEMBER 6, 2024

Terminus integrates intent signals from Bombora, aiding account and contact discovery. Learn More about Calendly 5. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. The platform provides account and contact data with human curation.

Efficiency

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads

Introducing the New Intent 2.0: Sharper Insights, Better Sales Targeting

Lusha

SEPTEMBER 9, 2024

Data Section: Lusha ingests Bombora’s Company Surge® data to enrich account and contact data to ensure businesses engage with the right stakeholders at the most active stage of the buying cycle. Bombora’s Company Surge® data and approach are fundamentally different.

Intent

Intent Bombora Peer-to-peer Buyer Intent

Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls.

Intent Data

Intent Data Account Based Marketing ABM Intent

2025 is the year for B2B brands to embrace CTV

Martech

JANUARY 28, 2025

Chalice Custom Algorithms (or incremental ABM when combined with Bombora through The Trade Desk) can target business accounts across multiple DSPs and media channels using programmatic/CTV. While it can be expensive, tools designed for ABM can ensure that your most significant accounts dont consume all of your budget.

Paid Content

Paid Content Paid Search Agency Advertising Agencies Branding

SalesTechStar ?Interview? with? Dale Durrett,? Vice President of Partnerships?at Bombora

6sense

DECEMBER 10, 2021

at Bombora? VP of Partnerships at Bombora! 6sense and Bombora. The VP of Partnerships at Bombora is focused on building and maintaining relationships across the Adtech and Martech ecosystems.?A At Bombora, relationships matter. About Bombora. at Bombora appeared first on 6sense. Dale Durrett,?

Bombora

Bombora Marketing Analytics Tools Advertising Agencies Eye-Tracking

6sense & Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription. About 6sense.

Bombora

Bombora Marketing AI Intent Data Multi-Channel

Using Intent Data Throughout the Customer Journey

Engagio

APRIL 13, 2020

Engagio makes it easy to utilize intent data because we have a native integration with Bombora, and we also allow for CSV uploads from other intent data vendors. Intent data can be gathered in a lot of ways, so today I’ll just focus on how Bombora does it. Where does intent data come from?

Intent Data

Intent Data Intent Multi-Touch Attribution Bombora

Top B2B Intent Data Statistics You Need to Know!

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

Intent Data

Intent Data Statistics Intent Top of Funnel

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

6sense

MAY 12, 2020

Bombora’s Company Surge ® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. Bombora identifies specific companies that are researching products and services by capturing intent signals across a proprietary, consent-based cooperative of thousands of B2B websites.

Bombora

Bombora Advertising Agencies B2B Sales Lead Ranking

Online Display Advertising; An Overview & Benefits

NuSpark Consulting

NOVEMBER 17, 2017

You can also target IP addresses and households, computers or mobile app placements, and most importantly, based on data compiled by data aggregators like Experian for B2C and Bombora for B2B, audiences most likely to be interested in your business or products. Retargeting. Display advertising also allows for retargeting.

Display

Display Advertising Advertisements Ad Frequency

How to Identify Ideal Customer Profiles (ICPs) Using B2B Intent Signals: A Step-by-Step Guide

Only B2B

MARCH 5, 2025

Use platforms like Bombora, G2, and 6sense to collect third-party data. Use tools like Google Analytics to gather insights on the most visited pages and downloaded content. Third-Party Data (External Data): Third-party data tracks off-site activities, including content engagement and search behaviors.

Ideal Customer Profiles

Ideal Customer Profiles Intent Signal Lead Ranking Intent

6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers

6sense

DECEMBER 10, 2021

6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora

Bombora Marketing AI Intent Data Intent Signal

Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark Consulting

DECEMBER 18, 2017

Another new twist to your investigative work is the availability of external data monitored by companies like Bombora , Infer and Mintigo. It’ll take a little more sleuth work to marry that information with the likely searchers from those visiting businesses. External Data: It’s Not So Secret Anymore.

Buyer Intent

Buyer Intent Intent ROI Buying Cycle

The 10 most fascinating people in B2B marketing in 2019

Biznology

JANUARY 6, 2020

In 2017 he sold the company to Bombora, and decided to “retire.” I’ve known Chris Jeffers for years, but 2019 saw his major move. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. All eyes are on Chris’s next step. I know he’ll come up with a winner.

netFactor

netFactor B2B Marketing Advertising Agencies Paid Search Agency

Top B2B Intend Data Statistics You Need to Know!

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

Statistics

Statistics Top of Funnel Intent Data Intent Signal

What’s the Secret Formula for a Winning Outbound Strategy?

Leadspace

FEBRUARY 12, 2019

By combining Leadspace Customer Data Platform with Bombora’s unique “Company Surge” reports, they’re leveraging intent signals alongside predictive modeling and real-time data enrichment to generate larger opportunities and increase sales conversions. Take Extreme Networks, for example.

Bombora

Bombora Intent Data Intent Signal Marketing & Strategy

Do You Want Intent Data with That?

The Point

NOVEMBER 12, 2019

That’s because, out of the pool of people with real purchase intent, not all will be searching on specific terms and thus showing up within Bombora or other intent data providers. Furthermore, even the best third-party intent data only ever delivers a subset of the total number of hot leads out there.

Intent Data

Intent Data Demand Generation Agencies Intent Paid Social Agency

How to use intent data to find and convert B2B leads

SmartBrief - Marketing

FEBRUARY 12, 2025

Because sales sit so close to revenue, intent data can galvanize action and increase sales productivity, Bombora co-founder Mike Burton tells MarTech. Turn intent into revenue Conversions come quicker and easier when buyers have the serious intention to purchase. Its your job to figure out which buyers are serious.

Intent Data

Intent Data Intent Lead Ranking Lead Scoring

Best B2B Intent Data Providers

Only B2B

OCTOBER 13, 2021

Bombora has grown to become one of the main providers of intent data for B2B sales and marketing in the last six years. Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively. Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively.

Intent Data

Intent Data Intent Enterprise Management Work Management

The Truth About Intent Data

Rev

MAY 21, 2018

Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Unlike data from Bombora and The Big Willow, Google ties the search to the individual typing in the search string. Third Party Intent Data You Can Buy.

Intent Data

Intent Data Intent Lead Ranking Lead Scoring

Intent data: how to predict B2B purchases and generate leads?

Exo B2B

MARCH 4, 2025

Third-party data: aggregated by tools such as 6sense, Bombora or LinkedIn Sales Insights, it analyses the behaviour of companies on several external sources. Case study: an industrial company using Bombora and 6sense identified an increase in interest in its products before its sales staff were contacted.

Intent Data

Intent Data Lead Ranking Intent Purchase

How can Sales and Marketing Work Together to Generate Leads

Only B2B

DECEMBER 18, 2024

Low-Intent Leads Waste Time Tool: 6sense, Bombora, or LeadSquared Why Use It: These tools analyze intent signals, helping sales focus on high-priority leads while marketing nurtures the rest.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Lead Scoring Work Management

‘I Feel Like I’m Being Helpful and Have a Strategy’

6sense

FEBRUARY 9, 2022

Jessica Windnagle is a Senior SDR at Bombora focused on Enterprise-sized accounts. How the score is determined is fairly intricate (Company Surge® data from Bombora is incorporated to our lead and account scoring models by our marketing operations team, working with sales). Want to learn more about Bombora? Here’s a list.

Bombora

Bombora Lead Ranking Intent Data Lead Scoring

How to Use 3rd Party B2B Intent Data to Drive Leads

NuSpark Consulting

DECEMBER 13, 2017

Companies such as Bombora , Infer and Mintigo track thousands of topics online and accumulate data from websites, publishers and directories to determine user intent. Unless you have an “insider” on your payroll (just kidding!) with access to real data on your target clients, you have to obtain 3 rd party data from external data providers.

Intent Data

Intent Data Intent Bombora Lead

What’s ‘Surging’ in Marketing?

Marketing Insider Group

JUNE 9, 2016

By Marc Johnson, GM & CMO, Bombora With a myriad of marketing trends and technologies vying for the spotlight, how do you know what’s really top of mind with B2B marketers themselves? To get the answers, Bombora partnered with the Aberdeen Group to […]. Cutting through the hype, what are B2B marketers actually looking to buy?

Bombora

Bombora Advertising Agencies CMO Marketing

How Kazoo Uses the Combined Power of 6sense and Bombora to Fuel Growth

6sense

AUGUST 29, 2021

Casey was very familiar with Bombora intent data from a previous role at Marketo. He appreciated Bombora’s ability to evaluate potential customers’ baseline level of interest and then detect surges in interest at the account level. In the end, deciding to invest in the combined power of Bombora and 6sense was a no-brainer for Casey. “I’ve

Bombora

Bombora Lead Ranking Work Management Intent Data

6sense & Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription. 6sense.com/bombora or www.bombora.com.

Bombora

Bombora Marketing AI Intent Data Multi-Channel

How to Use Intent Data to Drive Sales and Maximize ROI

Only B2B

OCTOBER 2, 2024

intent data from providers like Bombora). Second-party intent data : Information sourced from another company’s first-party data, such as reviews or feedback from platforms like G2 or Capterra. Third-party intent data : Data compiled from various sources, aggregated into one (e.g.,

Intent Data

Intent Data Intent Lead Ranking ROI

The Effect of COVID-19 on B2B Intent & Sales Activity

Outreach

APRIL 20, 2020

Collaboration with Bombora. In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader.

Intent

Intent B2B Sales Activities Bombora

[VIDEO] 360-Degree ABM: Uncover Your Buyers, Leverage Intent, and Engage Accounts

DiscoverOrg

JANUARY 23, 2019

Both DiscoverOrg and Terminus have partnerships with Bombora : Bombora identifies companies who are actively researching topics related to your product around the web (beyond your website). In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts.

Account Based Marketing

Account Based Marketing Intent ABM Ideal Customer Profiles

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

JANUARY 2, 2019

We’ve been big on Intent data for years , through our partnership with Bombora. We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more.

Intent Data

Intent Data Work Management Marketing Management Bombora

How to Use B2B Third Party Intent Data to Convert More Leads

Only B2B

MARCH 26, 2025

Heres what we do at Only B2B: We leverage both proprietary and third-party intent data (Bombora, G2, ZoomInfo etc.) Thats because most of your first-party traffic is from researchers, not decision-makers. to identify decision-makers actively researching cybersecurity solutions across review sites, niche publications, and forums.

Intent Data

Intent Data Ideal Customer Profiles Intent Lead Ranking

11 Best Buyer Intent Data Tools to Drive More Qualified Leads

Only B2B

SEPTEMBER 25, 2024

Bombora Features: Company-level intent signals Deep data insights Seamless integration with CRM platforms Pros: Strong data accuracy Robust reporting tools Helps identify businesses actively searching for your solution Cons: Can be costly for small businesses Learning curve for effective use 2. Not really.

Buyer Intent

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead

YesPath Takes Its Own Route to Managing ABM Journeys

Customer Experience Matrix

JULY 1, 2016

YesPath relies heavily on Bombora intent data to find companies and individuals (or, more precisely, anonymous cookies) that are interested in topics relevant to a marketer’s products. It too builds an account-oriented database, provides ABM analytics, and selects messages to be delivered by other systems. Of course, every system is unique.

Account Based Marketing

Account Based Marketing ABM Work Management Marketing Management

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

MAY 6, 2019

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. They then determine whether recent activity is above or below this historic average.

Ideal Customer Profiles

Ideal Customer Profiles Account Based Marketing ABM Intent

Bombora integrates with Audigent’s PMPs

Bombora Feeds B2B Data to Everyone

Webinars

Trending Sources

What is Intent Data? The Predictive Sales Trifecta

Webinars

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Do You Need Bombora? What the Intent Data Provider Brings to the Table

How to Best Leverage B2B Intent Data

18 Common Features of a Best-in-Class Lead Nurture Program

Account-Based Marketing Software: Top Tools to Target Your Accounts

How to Leverage Intent-Based Marketing to Target Right Leads

Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Introducing the New Intent 2.0: Sharper Insights, Better Sales Targeting

Double Your Revenue with Intent Data and Personal ABM

2025 is the year for B2B brands to embrace CTV

SalesTechStar ?Interview? with? Dale Durrett,? Vice President of Partnerships?at Bombora

6sense & Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration

Using Intent Data Throughout the Customer Journey

Top B2B Intent Data Statistics You Need to Know!

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Online Display Advertising; An Overview & Benefits

How to Identify Ideal Customer Profiles (ICPs) Using B2B Intent Signals: A Step-by-Step Guide

6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers

Discover Buyer Intent and Boost Your Content Marketing ROI

The 10 most fascinating people in B2B marketing in 2019

Top B2B Intend Data Statistics You Need to Know!

What’s the Secret Formula for a Winning Outbound Strategy?

Do You Want Intent Data with That?

How to use intent data to find and convert B2B leads

Best B2B Intent Data Providers

The Truth About Intent Data

Intent data: how to predict B2B purchases and generate leads?

How can Sales and Marketing Work Together to Generate Leads

‘I Feel Like I’m Being Helpful and Have a Strategy’

How to Use 3rd Party B2B Intent Data to Drive Leads

What’s ‘Surging’ in Marketing?

How Kazoo Uses the Combined Power of 6sense and Bombora to Fuel Growth

6sense & Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration

How to Use Intent Data to Drive Sales and Maximize ROI

The Effect of COVID-19 on B2B Intent & Sales Activity

[VIDEO] 360-Degree ABM: Uncover Your Buyers, Leverage Intent, and Engage Accounts

The Coming Customer Data Tsunami: 3 Predictions for 2019

How to Use B2B Third Party Intent Data to Convert More Leads

11 Best Buyer Intent Data Tools to Drive More Qualified Leads

YesPath Takes Its Own Route to Managing ABM Journeys

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

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