6sense

DECEMBER 10, 2021

at Bombora? VP of Partnerships at Bombora! 6sense and Bombora. The VP of Partnerships at Bombora is focused on building and maintaining relationships across the Adtech and Martech ecosystems.?A At Bombora, relationships matter. About Bombora. at Bombora appeared first on 6sense. Dale Durrett,?

Bombora 62

Bombora Marketing Analytics Tools Advertising Agencies Eye-Tracking 62

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription. About 6sense.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Engagio

APRIL 13, 2020

Engagio makes it easy to utilize intent data because we have a native integration with Bombora, and we also allow for CSV uploads from other intent data vendors. Intent data can be gathered in a lot of ways, so today I’ll just focus on how Bombora does it. Where does intent data come from?

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Intent Data Intent Multi-Touch Attribution Bombora 127

6sense

MAY 12, 2020

Bombora’s Company Surge ® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. Bombora identifies specific companies that are researching products and services by capturing intent signals across a proprietary, consent-based cooperative of thousands of B2B websites.

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Bombora Advertising Agencies B2B Sales Lead Scoring 62

NuSpark Consulting

NOVEMBER 17, 2017

You can also target IP addresses and households, computers or mobile app placements, and most importantly, based on data compiled by data aggregators like Experian for B2C and Bombora for B2B, audiences most likely to be interested in your business or products. Retargeting. Display advertising also allows for retargeting.

Display 191

Display Advertisements Advertising Ad Frequency 191

6sense

DECEMBER 10, 2021

6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

DealSignal

AUGUST 25, 2020

We’re excited to partner with Bombora to help marketing and sales teams finally answer the most elusive question: Who is out there actively looking for what we sell and how can we reach them before our competitors,” said DealSignal founder & CEO, Rob Weedn. To learn more visit dealsignal.com and follow @DealSignal on Twitter.

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Bombora Purchase Intent Purchase Intent 52

NuSpark Consulting

DECEMBER 18, 2017

Another new twist to your investigative work is the availability of external data monitored by companies like Bombora , Infer and Mintigo. It’ll take a little more sleuth work to marry that information with the likely searchers from those visiting businesses. External Data: It’s Not So Secret Anymore.

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Buyer Intent Intent ROI Buying Cycle 211

Biznology

JANUARY 6, 2020

In 2017 he sold the company to Bombora, and decided to “retire.” I’ve known Chris Jeffers for years, but 2019 saw his major move. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. All eyes are on Chris’s next step. I know he’ll come up with a winner.

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netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Leadspace

FEBRUARY 12, 2019

By combining Leadspace Customer Data Platform with Bombora’s unique “Company Surge” reports, they’re leveraging intent signals alongside predictive modeling and real-time data enrichment to generate larger opportunities and increase sales conversions. Take Extreme Networks, for example.

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Bombora Intent Data Intent Signal Marketing & Strategy 119

The Point

NOVEMBER 12, 2019

That’s because, out of the pool of people with real purchase intent, not all will be searching on specific terms and thus showing up within Bombora or other intent data providers. Furthermore, even the best third-party intent data only ever delivers a subset of the total number of hot leads out there.

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Intent Data Demand Generation Agencies Intent Paid Social Agency 145

Only B2B

OCTOBER 13, 2021

Bombora has grown to become one of the main providers of intent data for B2B sales and marketing in the last six years. Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively. Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Rev

MAY 21, 2018

Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Unlike data from Bombora and The Big Willow, Google ties the search to the individual typing in the search string. Third Party Intent Data You Can Buy.

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Intent Data Intent Lead Ranking Lead Scoring 122

6sense

FEBRUARY 9, 2022

Jessica Windnagle is a Senior SDR at Bombora focused on Enterprise-sized accounts. How the score is determined is fairly intricate (Company Surge® data from Bombora is incorporated to our lead and account scoring models by our marketing operations team, working with sales). Want to learn more about Bombora? Here’s a list.

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Bombora Lead Ranking Intent Data Lead Scoring 118

NuSpark Consulting

DECEMBER 13, 2017

Companies such as Bombora , Infer and Mintigo track thousands of topics online and accumulate data from websites, publishers and directories to determine user intent. Unless you have an “insider” on your payroll (just kidding!) with access to real data on your target clients, you have to obtain 3 rd party data from external data providers.

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Intent Data Intent Bombora Lead 160

Marketing Insider Group

JUNE 9, 2016

By Marc Johnson, GM & CMO, Bombora With a myriad of marketing trends and technologies vying for the spotlight, how do you know what’s really top of mind with B2B marketers themselves? To get the answers, Bombora partnered with the Aberdeen Group to […]. Cutting through the hype, what are B2B marketers actually looking to buy?

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Bombora Advertising Agencies CMO Marketing 100

6sense

AUGUST 29, 2021

Casey was very familiar with Bombora intent data from a previous role at Marketo. He appreciated Bombora’s ability to evaluate potential customers’ baseline level of interest and then detect surges in interest at the account level. In the end, deciding to invest in the combined power of Bombora and 6sense was a no-brainer for Casey. “I’ve

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Bombora Lead Ranking Work Management Intent Data 48

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription. 6sense.com/bombora or www.bombora.com.

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Bombora Marketing AI Intent Data Multi-Channel 48

Outreach

APRIL 20, 2020

Collaboration with Bombora. In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader.

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Intent B2B Sales Activities Bombora 102

DiscoverOrg

JANUARY 23, 2019

Both DiscoverOrg and Terminus have partnerships with Bombora : Bombora identifies companies who are actively researching topics related to your product around the web (beyond your website). In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts.

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Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

JANUARY 2, 2019

We’ve been big on Intent data for years , through our partnership with Bombora. We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more.

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Intent Data Work Management Marketing Management Bombora 198

Customer Experience Matrix

JULY 1, 2016

YesPath relies heavily on Bombora intent data to find companies and individuals (or, more precisely, anonymous cookies) that are interested in topics relevant to a marketer’s products. It too builds an account-oriented database, provides ABM analytics, and selects messages to be delivered by other systems. Of course, every system is unique.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

DealSignal

MAY 6, 2019

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. They then determine whether recent activity is above or below this historic average.

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Ideal Customer Profiles Account Based Marketing ABM Intent 94

Martech

NOVEMBER 13, 2024

In the ABM space, Terminus competes with 6sense, DemandBase and Bombora, among others. DemandScience competes with lead gen suppliers like Infuse Media and pharosIQ, media companies like Informa and data vendors like ZoomInfo. Consolidation in this space is not uncommon.

Account Based Marketing 126

Account Based Marketing B2B Marketing Paid Search Agency Bombora 126

DiscoverOrg

AUGUST 7, 2018

Intent data vendors like Bombora collect and aggregate online research activity – from thousands of B2B websites and media publishers who participate in a data sharing co-op. DiscoverOrg’s OppAlerts function incorporates Intent data from Bombora, collected and analyzed from: 4,000 corporate websites and media publishers.

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Intent Data Intent Lead Ranking Bombora 120

Martech

DECEMBER 19, 2022

Mike Burton, co-founder and head of commercial sales at intent industry pioneer Bombora, puts it this way: “Because sales sit so close to revenue, intent data can galvanize action and increase sales productivity. Collapse data and functional silos that leave big gaps.

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Intent Data Intent Marketing Analytics Tools Intent Signal 128

Full Circle Insights

JANUARY 24, 2023

The integration with Bombora lets B2B marketers measure the impact of their ABM strategy inside the CRM, which serves as a single source of data truth. The integration means marketers can convert untapped buyer demand into predictable revenue using the power of Bombora and Full Circle Insights.

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Full Circle Insights Sales Management Bombora Top of Funnel 52

Hubspot

MARCH 18, 2020

Price: contact Bombora for pricing. Image Source: Bombora. Bombora shows you which companies are already searching for the solutions you provide. To learn more about pricing, set up an account or schedule a demo with Bombora. Best for: lead scoring. Price: contact Growlabs for pricing. Image Source: Growlabs.

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Bombora Automation Tools Forecasting 88

NuSpark Consulting

FEBRUARY 5, 2017

Here’s a brief synopsis of our favorite predictive analytics tools, to help you identify the right one for your account-based marketing: Bombora. Founded in 2014, Bombora is a younger player on the field of predictive analytics. Bombora offers products with initiative, such as Account-Based Creative campaigns.

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Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Only B2B

DECEMBER 4, 2024

Use AI tools like 6sense or Bombora to analyze overlapping behaviors. Mixology Digital ) Use tools like 6sense or Bombora to identify intent signals from external sources, such as industry research or competitor content engagement. This ensures you target genuinely ready-to-buy prospects and avoid wasting efforts on premature leads.

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Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

DECEMBER 6, 2024

Terminus integrates intent signals from Bombora, aiding account and contact discovery. Learn More about Calendly 5. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. The platform provides account and contact data with human curation.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Adobe Experience Cloud Blog

OCTOBER 22, 2018

Instead, you can use tools, such as Bombora or RainKing, which marry buyer intent data with predictive analytics. The difference now, however, is that there’s no need to make “cold” calls where you have no idea whether someone is seeking a solution like the one your company offers.

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Account Based Marketing ABM Research Sales Qualified Leads 134

Martech

MAY 12, 2022

ABM also has another component: recognizing search through systems like Bombora , which can ferret out the keywords that spell intent. We used search through Bombora and its technology to target advertising that would grow and action intent. We wanted to avoid people doing a generic search for ESPs. Pause while I sneeze.].

Intent 119

Intent Account Based Marketing Bombora Intent Signal 119

NuSpark Consulting

APRIL 29, 2017

Vendors such as Bombora , Infer and Mintigo track thousands of topics across through Internet searches, social media posts, webinars, events and online videos to gather information designed to identify users’ intent. Customizing your approach in this fashion requires access to data, but firms often already own more data than they realize.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Zoominfo

NOVEMBER 1, 2024

The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation. At its core, Terminus offers a range of powerful features that enable marketers to drive ROI, minimize fraud, and prioritize brand safety.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

DemandBase

JULY 23, 2020

Thank you to our partners—Bombora, Drift, Metadata, Outreach, PFL, and Uberflip—for collaborating with us on the creation of this industry report. Maximize efficiency by orchestrating Sales/Marketing campaigns that work together to create the best buyer experience.

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Account Based Marketing ABM Budget Programs Allocation 120

SmartBug Media

SEPTEMBER 6, 2019

Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers. Using this data, Bombora provides a surge score that lets a company know when a buyer has increased search activity to an above-normal level on a particular topic. Everstring.

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Intent Data Marketing AI Intent Bombora 78