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At its core, Terminus offers a range of powerful features that enable marketers to drive ROI, minimize fraud, and prioritize brand safety. The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation.
When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform. What is PredictiveIntent? Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.
We’re always excited when our partners develop innovative new ways of using intent data to help marketing and sales teams drive revenue,” said Charles Crnoevich, Head of Partnerships at Bombora. “By Levy, Principal of GZ Consulting.
The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. Downstream and in-marketbuyers. Embrace the age of the self-serve buyer.
Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. This is how we know these are in-marketbuyers closer to a purchase. What makes downstream intent data unique?
New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-marketbuyers and engaging them in a highly personalized way. DealSignal Introduces Intent-based Inbound Lead Enrichment. Levy, Principal of GZ Consulting.
Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-marketbuyers before they enter the funnel. Identify and target accounts who are already in-market with built-in, compliant intent data; and execute multi-channel campaigns immediately.
Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-marketbuyers before they enter the funnel. Identify and target accounts who are already in-market with built-in, compliant intent data; and execute multi-channel campaigns immediately.
Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-marketbuyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Image courtesy of Bombora. Publisher Co-Ops.
Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-marketbuyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Image courtesy of Bombora.
Operations Optimization: In-MarketBuyer Intent is Strong. The six-month in-marketbuyer intent trendline for “Operations Optimization” shows a steady upward slope as well as a recent sharp spike– from 9,000 researchers in May 2018 to 42,000 in early June 2018 (Figure 1). Source: Aberdeen/Bombora, June 2018.
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