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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

At its core, Terminus offers a range of powerful features that enable marketers to drive ROI, minimize fraud, and prioritize brand safety. The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation.

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Hone In On Active Accounts and In-Market Buyers with SalesIntel’s PredictiveIntent

SalesIntel

When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform. What is PredictiveIntent? Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

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DealSignal Introduces Intent-based Inbound Lead Enrichment

DealSignal

We’re always excited when our partners develop innovative new ways of using intent data to help marketing and sales teams drive revenue,” said Charles Crnoevich, Head of Partnerships at Bombora. “By Levy, Principal of GZ Consulting.

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Best Intent Data Sources for Prospecting Customers

TrustRadius Marketing

The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. Downstream and in-market buyers. Embrace the age of the self-serve buyer.

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NEWS: DealSignal Introduces Intent-based Inbound Lead Enrichment

DealSignal

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Introduces Intent-based Inbound Lead Enrichment. Levy, Principal of GZ Consulting.

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Second-Party Downstream Intent Data: What’s the Difference?

TrustRadius Marketing

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. This is how we know these are in-market buyers closer to a purchase. What makes downstream intent data unique?

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Spilling the Tea on Intent Data

Terminus

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Identify and target accounts who are already in-market with built-in, compliant intent data; and execute multi-channel campaigns immediately.