The Forward Observer

AUGUST 16, 2024

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir About the Book Stuck deals are arguably the biggest problem in sales. This book is designed to be a quick reference guide. Depending on the industry, between 40-60% of all sales are lost to no-decision.

Sales Cycle 164

Sales Cycle Marketing & Strategy Buyer Personas Banners 164

The Forward Observer

JUNE 28, 2024

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury About the Book The road to hell is paved with good intentions, says the proverb. Douglas Burdett, host of The Marketing Book Podcast. And, interesting fact – he writes Tin Pan Alley music!

Ethics 202

Ethics Click Rate Amazon Creativity 202

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. Douglas Burdett, host of The Marketing Book Podcast. His TEDx talk has over 1,000,000 views.

Top of Funnel 273

Top of Funnel Storytelling Amazon Buyer's Journey 273

The Forward Observer

JULY 5, 2024

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson About the Book You don’t have a brand—whether it’s for a company or a product—until you have a name. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Brand Identity 156

Brand Identity Branding Paid Search Agency Advertising Agencies 156

The Forward Observer

MAY 17, 2024

Marketing Success in the AI Era by Mark Schaefer About the Book In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are “sleepwalking” through the social media world because they haven’t kept up with new consumer trends.

Social Media 194

Social Media Social Marketing Media Case Studies 194

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.

Work Management 177

Work Management Marketing Management Wikipedia Click Rate 177

The Forward Observer

APRIL 26, 2024

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan About the Book Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Douglas Burdett, host of The Marketing Book Podcast. Think of Amazon, easyJet and Sky.

Amazon 183

Amazon Buyer Personas Click Rate Paid Search Agency 183

The Forward Observer

AUGUST 9, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Power of Instinct” by Leslie Zane appeared first on SALES ARTILLERY. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Trigger Marketing 156

Trigger Marketing Rules Consulting Click Rate 156

The Forward Observer

JUNE 21, 2024

8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher About the Book In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 Expanding upon these principles, the book outlines eight innovative ways businesses can harness technology, data, and AI.

Marketing AI 156

Marketing AI Paid Search Agency Advertising Agencies Loyalty 156

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

Paper 302

Paper Thought Leadership Planning Storytelling 302

The Forward Observer

MAY 31, 2024

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. And, best of all – the book is free ! About the Author Bob Hoffman is the author of several best-selling books about advertising.

Advertising Agencies 164

Advertising Agencies Paid Search Agency Click Fraud Broadcasting 164

The Forward Observer

MAY 10, 2024

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon About the Book Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation.

Account Based Marketing 156

Account Based Marketing ABM Effectiveness B2B Thought Leadership 156

The Forward Observer

MARCH 22, 2024

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. About the Author Bob Hoffman is the author of several best-selling books about advertising. Douglas Burdett, host of The Marketing Book Podcast. Well, now there is.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 156

The Forward Observer

MAY 24, 2024

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends About the Book From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on how to build a content business.

Planning 156

Planning Content Marketing & Strategy Click Rate 156

The Forward Observer

MARCH 15, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. Douglas Burdett, host of The Marketing Book Podcast.

Storytelling 171

Storytelling Consulting Paid Search Agency Marketing & Strategy 171

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 148

Copywriting Wikipedia Advertising Mediums Marketing & Strategy 148

Marketing Insider Group

OCTOBER 12, 2021

Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Hone Your Craft With These B2B Marketing Books. Here are some of the best B2B marketing books available today: 1.

B2B Marketing 357

B2B Marketing B2B Word of Mouth Work Management 357

The Forward Observer

JANUARY 26, 2024

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Marketing 6.0:

Lead Ranking 156

Lead Ranking Marketing Management Wikipedia Lead Scoring 156

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. Don’t know how to leave an iTunes review?

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

The Forward Observer

MAY 3, 2024

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm About the Book Discover a proven, easy-to-follow system to feel excited about speaking in public. Douglas Burdett, host of The Marketing Book Podcast. You’ve probably tried to speak in public a few times before.

Storytelling 156

Storytelling Click Rate Amazon Trust Marketing 156

Convince & Convert

OCTOBER 25, 2024

That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. If data strategy is an area where you need support, this book is for you. Imagine being able to cut through all the marketing noise and connect with your customers on a personal level.

Personalization 137

Personalization Paid Search Agency Amazon Advertising Agencies 137

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 164

Buyer Personas Barriers Click Rate Marketing & Strategy 164

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Startups 156

Startups Top of Funnel Marketing & Strategy Paid Search Agency 156

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. He has written two other books and over a hundred articles in Forbes and Harvard Business Review, among other publications. Douglas Burdett, host of The Marketing Book Podcast. The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

Paid Search Agency 171

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 171

The Forward Observer

JUNE 7, 2024

by Allan Dib About the Book Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. In this book, you’ll discover: Why many existing marketing techniques have stopped working and what to do instead. Lean Marketing: More leads. More profit. More profit.

Planning 126

Planning Marketing & Strategy Paid Search Agency Click Rate 126

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Marketing Funnels 164

Marketing Funnels Top of Funnel Startups Buyer Personas 164

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 156

Planning Work Management Cold Calling Marketing & Strategy 156

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 156

Social Media Resource Management Organization Social Marketing 156

Salesforce Marketing Cloud

JULY 2, 2024

In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. But the book also weaves a vivid immigrant story, chronicling Li’s journey coming to the U.S. from China with the odds stacked against her.

Opinions 119

Opinions Education Analysis Training 119

The Forward Observer

APRIL 19, 2024

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.”

Paid Search Agency 164

Paid Search Agency Advertising Agencies Click Rate Amazon 164

The Forward Observer

JANUARY 5, 2024

by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?” Any Insights Yet?: Connect the Dots.

Planning 148

Planning Click Rate Marketing & Strategy Amazon 148

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 27, 2023

In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes , and What To Do When It’s Your Turn (And It’s Always Your Turn).

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

The Forward Observer

NOVEMBER 3, 2023

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book How do you break through the noise? With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work. Douglas Burdett, host of The Marketing Book Podcast.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130