Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

Paper 286

Paper Thought Leadership Planning Storytelling 286

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. There is a method to writing this way, and the book explains how.

Newsletter 183

Newsletter Blogger PR Paper 183

The Forward Observer

JUNE 28, 2024

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury About the Book The road to hell is paved with good intentions, says the proverb. Douglas Burdett, host of The Marketing Book Podcast. And, interesting fact – he writes Tin Pan Alley music!

Ethics 202

Ethics Click Rate Amazon Advertisements 202

The Forward Observer

MAY 17, 2024

Marketing Success in the AI Era by Mark Schaefer About the Book In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are “sleepwalking” through the social media world because they haven’t kept up with new consumer trends.

Social Media 194

Social Media Social Marketing Media Case Studies 194

The Forward Observer

AUGUST 9, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Power of Instinct” by Leslie Zane appeared first on SALES ARTILLERY. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Trigger Marketing 156

Trigger Marketing Rules Consulting Click Rate 156

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.

Work Management 177

Work Management Marketing Management Wikipedia Click Rate 177

The Forward Observer

APRIL 26, 2024

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan About the Book Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Douglas Burdett, host of The Marketing Book Podcast. Think of Amazon, easyJet and Sky.

Amazon 183

Amazon Buyer Personas Click Rate Paid Search Agency 183

The Forward Observer

MARCH 15, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. Douglas Burdett, host of The Marketing Book Podcast.

Storytelling 171

Storytelling Consulting Paid Search Agency Marketing & Strategy 171

The Forward Observer

MAY 31, 2024

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. And, best of all – the book is free ! About the Author Bob Hoffman is the author of several best-selling books about advertising.

Advertising Agencies 164

Advertising Agencies Paid Search Agency Click Fraud Broadcasting 164

The Forward Observer

JUNE 21, 2024

8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher About the Book In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 Expanding upon these principles, the book outlines eight innovative ways businesses can harness technology, data, and AI.

Marketing AI 156

Marketing AI Paid Search Agency Advertising Agencies Loyalty 156

The Forward Observer

MAY 24, 2024

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends About the Book From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on how to build a content business.

Planning 156

Planning Content Marketing & Strategy Click Rate 156

The Forward Observer

APRIL 19, 2024

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.”

Paid Search Agency 164

Paid Search Agency Advertising Agencies Click Rate Amazon 164

Convince & Convert

OCTOBER 25, 2024

That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. If data strategy is an area where you need support, this book is for you. Imagine being able to cut through all the marketing noise and connect with your customers on a personal level.

Personalization 137

Personalization Paid Search Agency Amazon Advertising Agencies 137

Marketing Insider Group

AUGUST 13, 2024

It can also elevate your brand and drive more bookings. Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty.

Paid Search Agency 315

Paid Search Agency Companies Content Marketing Planning 315

SendX

APRIL 25, 2024

Are you tired of watching your profits get snipped away by high overhead costs and inconsistent client bookings? It's time to take control and give your salon's revenue with a strategy that's been tried and tested: email marketing.

Email Marketing 396

Email Marketing Marketing & Strategy Cost Marketing 396

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. E-books are written for non-experts and include introductory, educational content. Image Source.

Sales Qualified Leads 363

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 363

Marketing Insider Group

OCTOBER 26, 2020

In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. The traits of a Champion Leader combine the counterintuitive traits of humility and competence I remember reading about in James Collin’s book, “ Good to Great: Why Some Companies Make the Leap … and Others Don’t.”

Correlation 361

Correlation Work Management Customer Satisfaction Marketing Management 361

Marketing Insider Group

AUGUST 16, 2021

In this example, the ebook gives readers what they’re looking for with clear bullet points outlining learning outcomes, a visual that shows the inside of the book, and an assurance above the form that the ebook will be delivered right away. and “Is this book really free?” 3. The Power of Visual Storytelling. Image Source.

Examples 362

Examples Work Management Marketing Management Peer-to-peer 362

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. In fact, some e-books and whitepapers are roughly the same lengths. Image Source: FunnelEnvy.com 4.

Inbound Marketing 327

Inbound Marketing Examples Campaigns Planning 327

Marketing Insider Group

JULY 15, 2021

A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. You have to realize – which is the whole point of Carla’s book – that the ability to consistently come up with great ideas that make a positive impact on your bottom line is one your employees can learn. Innovation isn’t your sole province.

Business 336

Business CMO Copywriting Creativity 336

Marketing Insider Group

MAY 27, 2023

If you enjoy that, his next book on leadership is even more profound. In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” Listen to Ann some of the background and stories covered in her latest book, Everybody Writes.

Lead Ranking 282

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 282

Trade Press Services Newsletter

APRIL 4, 2024

Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Express gratitude with a thank you email after the booking, verbally during the interview, and again after the episode airs. Are you interested in getting booked as a podcast guest or want to learn more about podcasting?

Impressions 271

Impressions Practices Best Practices Thought Leadership 271

Marketing Insider Group

JULY 8, 2020

Leadership guru Dan Heath’s book, Upstream: The Quest to Solve Problems Before They Happen , explores how leaders in various industries can do just that. Set up a quick consultation, and I’ll send you a free PDF version of my books. Break down the silos in your company, promote diversity, and collaborate to find common ground.

Work Management 361

Work Management Marketing Management Content Marketing Content 361

SendX

OCTOBER 25, 2024

On the other hand, Daniel Kahneman says in the book Thinking, Fast and Slow that if someone has difficulty to read something because of the contrast or because the font is bad, they will tend to recall the message better than the ones that were given all the good conditions, an easy font to read and a better contrast.

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

Marketing Insider Group

SEPTEMBER 7, 2023

In the book Marketing 4.0: In his book How to Work With (Almost) Anyone , best-selling author and coach Michael Bungay Stanier (MBS) talks about “The Keystone Conversation” as a powerful way to set the stage for ongoing vulnerability at work. “The How Does Vulnerability Fit Into Marketing?

Lead Ranking 321

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 321

Marketing Insider Group

OCTOBER 21, 2020

Pinterest: Spread visual content like blogs, infographics, e-books quickly. Whitepapers or e-books. Depending on your customer needs, consider the following platforms: Facebook: Post entertaining pictures, status updates, and customer success stories. Twitter: Share news and answer customer inquiries in real-time. Infographics.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing & Strategy 363

Marketing Insider Group

NOVEMBER 23, 2020

You can spin a good topic into an article, a video, a podcast, an e-book, and an infographic. Set up a quick consultation , and I’ll send you a free PDF version of my books. Each of these different content formats has the potential to be shared on social media, found in a web search, or linked to from another site.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

Marketing Insider Group

APRIL 20, 2020

In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase. Set up a quick consultation, and I’ll send you a free PDF version of my books. The post What Is a Blog Writing Service?

Service 364

Service B2B Thought Leadership Business Newsletter 364

Marketing Insider Group

APRIL 7, 2020

Or, you can write an e-book that teaches your customers new skills or new information that they can put to use in their own lives. Set up a quick consultation, and I’ll send you a free PDF version of my books. Make sure that you require at least an email address to those that sign up for gated content.

Budget Programs 363

Budget Programs CMS Development Content Marketing Industry CMS 363

Marketing Insider Group

DECEMBER 22, 2020

We all know you’re not supposed to judge a book by its cover, but in practice, that’s exactly what happens. Set up a quick consultation , and I’ll send you a free PDF version of my books. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Design 363

Design Video Marketing Blogger Paid Search Agency 363

Marketing Insider Group

AUGUST 10, 2021

Watch/Book Demo. Here’s why it works: For B2B companies that can produce a demo of their product or software, a CTA that tells people to “Watch” or “Book” a demonstration is a much lower risk than directing them to “Speak to Sales” or to “Contact Us.”

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Marketing Insider Group

OCTOBER 19, 2020

In my latest book, “ Mean People Suck ,” I detail my experiences with people who, well, just suck in the workplace and how awareness can yield positive returns in our careers. In the book, I list five ways you can start utilizing empathy to improve their career to avoid being an employee who sucks: 1. Learn to listen.

Work Management 349

Work Management Buzz Marketing Management Marketing Report 349

Marketing Insider Group

SEPTEMBER 29, 2020

Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic. Set up a quick consultation , and I’ll send you a free PDF version of my books. The Journal by Intrepid Travel.

Paid Search Agency 363

Paid Search Agency Work Management Marketing Management Examples 363

Marketing Insider Group

JUNE 19, 2023

Footers now commonly have links to robust long-form content, such as e-books and whitepapers. Book a free consultation with Marketing Insider Group for expert assistance. Even tabs of the navigation bar that may not seem content-focused could hold rich stores of information, such as the “About Us” section or “News and Events.”

Analysis 336

Analysis Top of Funnel Advertising Agencies Content 336

Marketing Insider Group

JUNE 3, 2024

Marketing Insider Group can help you develop the high-end content you need to stay in Google’s good books with our Content Builder Services. Reach out for more information or to book your free consultation.

Google 302

Google High Quality Lead Search Marketing SEO 302