Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? Storytelling is a powerful tool.

Ad Building 252

Ad Building Brand Identity Branding Tips 252

Martech

JULY 12, 2024

Brand trust is on the decline. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Marketing must align with where consumers already are or want to be. Why is this happening?

Trust Marketing 133

Trust Marketing Brand Identity Branding Work Management 133

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. It can also elevate your brand and drive more bookings.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. Social impact storytelling needs to be a part of your content strategy in 2021.

Storytelling 217

Storytelling Trends Ethics Content 217

Marketing Insider Group

JUNE 24, 2020

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Marketing SaaS products can be more challenging than marketing a traditional software product.

Work Management 328

Work Management Marketing Management Brand Identity Branding 328

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. That’s not a great percentage.

Storytelling 123

Storytelling Marketing Mix Paid Content Word of Mouth 123

Marketing Insider Group

OCTOBER 12, 2020

But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Quick Takeaways : You are your brand. Why Is Brand Building Important for Startups?

Startups 279

Startups Ad Building Brand Identity Branding 279

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Contently

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Brand Identity 214

Brand Identity Branding Content Storytelling 214

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). If you’re new to employer branding, today’s blog post is for you. Let’s get into it!

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

Storytelling 174

Storytelling Top of Funnel Sales Qualified Leads Conversion 174

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. What is the number one goal of content marketing? Lots of Successful Brands Have Strong Opinions. I have shared some strong opinions in a few rants here on what is marketing?

Opinions 359

Opinions Content Marketing Lead Ranking Content 359

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

OCTOBER 28, 2020

As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Believe it or not, there are many movies that have a lot to teach us about the world of business and the essential traits needed in order to become a successful marketer. The Truman Show.

Planning 363

Planning Forrester Work Management Storytelling 363

Marketing Insider Group

JUNE 29, 2020

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. Quick Takeaways: Marketers suffer from “collective amnesia” when attempting to connect with audiences. Does it matter?

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. Why is storytelling important for B2B companies? And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. All in all, outbound marketing is not what it once was. Storytelling is a big one. Explainer Videos.

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 318

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? In fact, a memorable color palette increases brand recognition by up to 80% ( source ).

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Heinz Marketing

AUGUST 24, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Any good marketer knows storytelling is a great tool when communicating to our target audience. What is storytelling marketing? Storytelling in the B2B setting. Marketers are storytellers. How can B2B utilize storytelling?

Storytelling 122

Storytelling Ideal Customer Profiles B2B Marketing B2B 122

Tomorrow People

MAY 10, 2021

We break down 12 essentials of messaging and positioning to help you build a strong and consistent brand. A distinctive and compelling brand needs to be supported by a set of essential messaging, recorded in a playbook. 12 essentials for your brand messaging playbook. What: This is how you plan to realize your brand ambitions.

Brand Identity 227

Brand Identity Branding Landing Pages Loyalty 227

Contently

JULY 16, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Then, once they build trust and increase domain authority, they can fill in their output with more clinical, encyclopedic content. This is an excerpt from our report: The State of Healthcare Content Marketing.

Brand Identity 206

Brand Identity Branding Case Studies Domain 206

Marketing Insider Group

OCTOBER 10, 2023

Google prioritizes content quality, source credibility, website security, user engagement, and brand thought leadership. To rank higher, creators should focus on content quality, storytelling , credible sources, backlinks, credibility signals, customer reviews, and industry thought leadership. What is Google EEAT? T)rustworthiness.

Guidelines 321

Guidelines Lead Scoring Lead Ranking SERP 321

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Loyalty 138

Loyalty Brand Identity Branding Customer Satisfaction 138

Marketing Insider Group

AUGUST 16, 2021

The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy. 3. The Power of Visual Storytelling. Quick Takeaways.

Examples 362

Examples Work Management Marketing Management Peer-to-peer 362

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Marketing Insider Group

OCTOBER 8, 2020

Video Marketing. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. TikTok is thriving in the storytelling business, which is why the app is so addicting, fast paced, and fun for its consumers. People follow people, not brands. Hook Your Audience.

B2B Marketing 361

B2B Marketing Video Marketing Planning B2B 361

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time.

Paid Search Agency 347

Paid Search Agency Content Marketing Companies Case Studies 347

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 321

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 321

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. All with one goal in mind: to teach other marketers how they can get these same results. The Build-Up.

Lead Scoring 363

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 363

Marketing Insider Group

NOVEMBER 11, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. B2B Marketing Trends To Consider For 2021.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

Brand Identity 205

Brand Identity Branding B2B Paid Search Agency 205

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Raising your brand profile.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363