Webbiquity

JULY 5, 2022

Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Marketing your brand effectively starts with careful planning and setting a budget. Create captivating content and make use of hashtags to get your brand noticed.

Promotion 341

Promotion Spending Marketing Budget Tactics 341

Marketing Insider Group

FEBRUARY 7, 2023

Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. Sharing your brand’s mission with potential customers becomes effortless.

Brand Identity 292

Brand Identity Branding Word of Mouth Guidelines 292

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 264

Loyalty Personalization Budget Programs Marketing Automation Services 264

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

Act-On

DECEMBER 17, 2024

Stopping this cycle isnt always easy, but building stronger brand loyalty can help. Companies that have won consistently over the past decade have invested in their brand early and built a defensible brand, says Trevan Strean, creative director at Act-On. So brand loyalty isnt necessarily more important to B2Bs now.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

Webbiquity

NOVEMBER 5, 2024

To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Linking brand positioning and recruitment marketing can create a powerful synergy that elevates an organization’s presence in the marketplace.

Positioning 148

Positioning B2B Marketing Branding Brand Identity 148

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 280

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 280

Vision Edge Marketing

APRIL 30, 2024

Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. 2 Mission-Meaningful Metrics: Brand Equity & Customer Value Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.

Lead Scoring 193

Lead Scoring Lead Ranking Branding Brand Identity 193

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. It can also elevate your brand and drive more bookings.

Paid Search Agency 314

Paid Search Agency Companies Content Marketing Planning 314

Marketing Insider Group

OCTOBER 18, 2021

Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions. Brands can capitalize on existing content by continually optimizing their best performing posts and webpages. Research has found that 81% of consumers cite brand trust as an important factor in their buying decisions.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Marketing Insider Group

DECEMBER 2, 2024

Earning backlinks from reputable sources drives targeted traffic and increases brand visibility. Why It’s Beneficial: Trusted by search engines: Backlinks from respected websites boost your site’s reputation. Over time, this establishes trust and enhances your reputation among both peers and potential clients. Backlinks Matter.

High Quality Lead 278

High Quality Lead SEO Lead Ranking Lead Scoring 278

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 143

Linkedin Marketing AI Examples B2B Thought Leadership 143

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Build (& Maintain) Trust. Trust is a hard thing to come by. It takes time and effort to build trust.

Marketing Strategy 360

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 360

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ).

Content Marketing 359

Content Marketing Planning Marketing Budget Creation Allocation 359

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. of marketers around the world use Twitter to promote their business. Six Reasons Your Brand Needs a Twitter Presence. #1- 1- Brand Building. Effective marketing tools.

Twitter 362

Twitter Social Media Advertising Channels Media 362

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 348

B2B Marketing B2B Thought Leadership B2B Thought Leadership 348

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand? That’s hard. Why Would a Business Want to Rebrand?

Brand Identity 153

Brand Identity Branding Lead Ranking Word of Mouth 153

Martech

NOVEMBER 5, 2024

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. Branded calls. Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. Branded calls globally are expected to grow from 1.5 More trust. Preferring calls.

Brand Identity 124

Brand Identity Branding SMS Forrester 124

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. It means that for companies to succeed with online content marketing, they have to adapt. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s.

Distribution 357

Distribution Tips Peer-to-peer Marketing & Strategy 357

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

Content Marketing 361

Content Marketing Lead Ranking Lead Scoring SERP 361

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof can help create trust and boost your business growth in 2022. Essentially, case studies are marketing collateral. Yet buyers still value them and (generally) trust them. Guest post by Brent Zahradnik.

Ideal Customer Profiles 341

Ideal Customer Profiles Practices Case Study Case Studies 341

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 312

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 312

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

Design 304

Design Content Long Tail Marketing Keywords 304

Marketing Insider Group

MAY 16, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains , most of the content produced by marketer’s “sucks.” And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.”. 10x more people than your brand.

Tips 362

Tips Budget Programs Content Social Networks 362

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool. Can B2B marketing learn a thing or two from B2C brands? Let’s find out how.

Ideal Customer Profiles 140

Ideal Customer Profiles B2B Marketing Work Management Planning 140

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Vision Edge Marketing

SEPTEMBER 10, 2024

for SUVs, making it the favorite brand among new car buyers and placing it first among mass-market brand car owners. How much do your customers value your brand? Brand equity is another crucial metric for quantifying the value of a customer-centric value prop. appeared first on VisionEdge Marketing.

Customer Satisfaction 274

Customer Satisfaction Business Loyalty Marketing Management 274

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Loyalty 138

Loyalty Brand Identity Branding Customer Satisfaction 138

SendX

SEPTEMBER 25, 2024

Brand marketing: Provide valuable content to your audience so they look forward to your emails and also build a brand recall. Building trust: When you deliver content that is relevant to your customers and can help them do their job better or live their life to the fullest, they will get in the habit of opening your emails.

Newsletter 355

Newsletter Examples Design Open Rate 355

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. Being “authentic” for a brand means that the brand is genuine and true to itself. What is Authenticity?

Marketing AI 351

Marketing AI Lead Ranking Lead Scoring Copyright 351

Marketing Insider Group

MAY 9, 2023

The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand. Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. What Is Audience Engagement?

B2B Thought Leadership 328

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 328

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. The internet has removed the traditional intermediary between brand and consumer and provided an unprecedented platform for accessibility and scale.

Video Marketing 352

Video Marketing Content Marketing Planning Best Practices 352

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. Contributed post.

Marketing Websites 305

Marketing Websites Ad Building Lock-In Case Study 305

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist? Table of Contents Getting to the Inbox 1.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370