Marketing Insider Group

MARCH 15, 2017

Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Brand […].

Promotion 214

Promotion Word of Mouth Brand Identity Branding 214

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. I know, I know.

Storytelling 215

Storytelling Brand Identity Branding Word of Mouth 215

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). If you’re new to employer branding, today’s blog post is for you. Let’s get into it!

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist? Table of Contents Getting to the Inbox 1.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Vision Edge Marketing

APRIL 30, 2024

Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. 2 Mission-Meaningful Metrics: Brand Equity & Customer Value Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.

Lead Scoring 193

Lead Scoring Lead Ranking Brand Identity Branding 193

Heinz Marketing

AUGUST 20, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. How cool is it that the most effective way to market your B2B company is also the most cost-efficient way to market it? Word-of-mouth marketing is the single most compelling marketing tactic to date , and it always has been.

Word of Mouth 142

Word of Mouth Brand Identity Branding B2B 142

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. The B2B Marketer’s Field Guide To Customer Engagement. Referral leads.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. Select and test various marketing channels and tactics based on your audience’s preferences and your business goals, ensuring optimal use of your budget and resources. For direct sales, PPC and email marketing might be more effective.

Acquisitions 312

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 312

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Image: CMI.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Weave Your Brand into Your Event.

Event Marketing 333

Event Marketing Planning WOM Paid Search Agency 333

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Here are our top eight. Image Source: HubSpot 1.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Because it turns out that only 30% of consumers trust companies.

Storytelling 123

Storytelling Marketing Mix Paid Content Word of Mouth 123

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand? That’s hard. Why Would a Business Want to Rebrand?

Brand Identity 153

Brand Identity Branding Lead Ranking Word of Mouth 153

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Whether you’re a seasoned marketer or new to B2B lead generation, you’ll find tips to help you generate more and better leads to drive business growth. Guest post by Nadia Basaraba.

Tactics 319

Tactics Sales Qualified Leads Generation Lead Scoring 319

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 120

Ethics Trust Marketing Paid Search Agency Lead Ranking 120

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Loyalty 138

Loyalty Brand Identity Branding Customer Satisfaction 138

Webbiquity

AUGUST 22, 2019

Creating engaging experiences through marketing strategies will help to grow that base. Your marketing strategies should be developed to help establish better connections with your audience. A well-executed customer engagement strategy can foster brand growth and loyal customers. Image credit: Photo Bruce Mars on Pexels.

Marketing Strategy 252

Marketing Strategy Marketing & Strategy Loyalty Word of Mouth 252

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? These are all common questions that business owners, CMOs, and brand managers asks themselves. Take the concept of sustainable marketing, for example. Personalization is crucial in digital marketing.

Acquisitions 272

Acquisitions WOMM Marketing & Strategy Word of Mouth 272

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Consumers can be more selective in the brands they want to patronize.

Marketing Agencies 2 276

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 276

Tomorrow People

JUNE 20, 2022

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.

Product 177

Product Brand Identity Branding Work Management 177

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

Marketing Strategy 279

Marketing Strategy Marketing & Strategy Ad Building Planning 279

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Tomorrow People

JUNE 10, 2024

Brand positioning is the strategic process of defining how your brand is perceived in the minds of your target audience, distinguishing it from competitors. A strong brand identity is essential in developing an effective brand positioning strategy. However, most B2B brands today are lost in the ‘sea of sameness’.

Paid Search Agency 156

Paid Search Agency Companies Brand Identity Branding 156

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 136

Brand Identity Branding Word of Mouth Social Media 136

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Hand in hand with trust comes social proof— a term first coined in 1984 by psychologist Robert Cialdini.

User-Generated Content 171

User-Generated Content PR Word of Mouth Viral Marketing 171

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand.

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

SendX

SEPTEMBER 21, 2020

Many eCommerce companies and other businesses that acquire leads and generate sales online agree that email marketing is one of the most effective methods that help generate the most profit. Although email marketing has been around for quite a while, it hasn’t become obsolete. What is Email Marketing?

Paid Search Agency 273

Paid Search Agency Email Marketing Work Management Marketing Management 273

Spiralytics

NOVEMBER 23, 2022

Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns. Although referral marketing has proven successful for all sizes of businesses and in all industries, there are several advantages and disadvantages for small businesses, which we will discuss today.

Small Business Marketing 118

Small Business Marketing Word of Mouth Paid Search Agency Business 118

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time.

Generation 129

Generation Brand Identity Branding Peer-to-peer 129

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall.

Paid Search Agency 221

Paid Search Agency Google Ads Ad Building 221

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. What is referral marketing? Referrals convert at a high rate.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Work Management Word of Mouth 197