Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes and dislikes. . The omnichannel struggle is very painful to orchestrate and manage.

Digital Experience Platform 86

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 86

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Digital Experience Platform 120

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations.

Digital Experience Platform 92

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 92

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 127

Enterprise Management Digital Asset Management Optimization CMS Development 127

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 114

Enterprise Management Digital Asset Management CMS Development Optimization 114

Valasys

JANUARY 14, 2020

CoreMedia, on the 13 th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences across diverse channels on the web. CoreMedia Content Cloud enables businesses to deliver highly-personalized customer-experience across an array of digital channels. What is Coremedia Content Cloud?

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59