Content Marketing Institute

FEBRUARY 1, 2019

Cite a statistic like that to support an argument in an unrelated industry and you’re broadcasting, “We picked the first thing we saw on Google because it confirmed our pre-existing notion.” And the stat was bad when first cited in 1990. It’s based on a sample size of one – a credit card company that no longer exists. Click To Tweet.

Marketing Analytics Tools 103

Marketing Analytics Tools Course Paid Search Agency Branding 103

Convince & Convert

APRIL 5, 2012

I think you’re right that this type of opinion is very much reflective of the world that we live in, now that there’s an expectation for CEOs to be out in front and very personable and open and transparent about their business and about their personal lives too to some extent. Lauren : Yes, I definitely think so.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Sprout Social

SEPTEMBER 1, 2021

As digital marketing channels have grown, the share of voice definition has since evolved to include online visibility as a whole. They look at what people are saying about a certain brand or topic and use that information to determine consumer opinions and preferences. Engage, don’t just broadcast.

Paid Content 145

Paid Content Social Media PPC PR 145

Envy

MARCH 11, 2019

Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. This is definitely one to bookmark. The blog is literally awash with news items, opinions, and guides. Post frequency: Irregular, sometimes monthly.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Sprout Social

MAY 11, 2020

Name-calling, controversy and bickering on social media can definitely result in buzz and clicks. — Bloomberg Opinion (@bopinion) April 27, 2020. From interviews to on-site reporting, putting together your own live broadcast from scratch is arguably easier than ever. — PBS NewsHour (@NewsHour) March 27, 2020.

Social Media 123

Social Media Effectiveness Media Ethics 123

Martech

FEBRUARY 3, 2022

. “The word ‘event’ has such a poor definition,” he reminded us. The way we’re talking about hybrid now it’s more a part of a program; that could mean that you’re simulcasting a live event and streaming it, or it could mean that you’re going to re-broadcast a live event later. But the remote situation was less common then.

Budget Programs 98

Budget Programs Broadcasting Marketing Budget Conference 98

SnapApp

AUGUST 31, 2017

FINAL RESULTS (PLUS EXPERT OPINION). While the final results are still a week away, we decided to reach out to 43 CEOs, VPs and content strategists to get their expert opinion on some of the preliminary findings around millennial buying behaviors: . Some of the opinions might surprise you :). . . Andy Crestodina. John Miller.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. So, they definitely got my attention with that and here I am writing about it. A few days ago I got a gift certificate for 10 bucks.

Analysis 147

Analysis Social Media Work Management Mobile Marketing 147

Sprout Social

OCTOBER 1, 2019

And definitely something we’ve been asked a lot lately. In your opinion, what makes the “perfect” client or customer?”. Broadcasters receive reactions and comments from viewers in real-time, opening up new possibilities for businesses looking to cover events and conduct Q&As. “What’s up with the LinkedIn algorithm?”.

Linkedin 105

Linkedin Case Studies Custom Publishing Tagging 105

Brandpoint

JANUARY 23, 2020

What is your definition of successful social media engagement? But in my opinion it’s when you’re able to reach previously unreachable audiences, and your social media posts live outside your community. On social media, there are many ways to measure success.

Social Media 77

Social Media Media Analytics Communities 77

Outbrain

AUGUST 17, 2020

The live speakers, networking, discussions, and mingling that happen at conferences create a definite buzz that helps us stay fresh and discover new tools and skills. Our opinion? So we gathered them all in the virtual “main hall” where we broadcast live sessions and messages. But during the COVID era, all that ground to a halt.

Conference 57

Conference Broadcasting Work Management Buzz 57

ConvertKit

JANUARY 10, 2022

Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. The first is to create a new email from scratch each week and send it as a broadcast to every subscriber. Email automation lets you set up marketing sequences once that run while you work on everything else.

Template 75

Template Automation Business Landing Pages 75

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. If our attention span is really 8 seconds, how are Netflix binges a thing ?

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

ClearVoice

JANUARY 23, 2020

In many professional marketers’ opinions (including mine!), It isn’t necessary to have a broadcast TV budget to get potential customers’ attention. At some point in an interview, it’s definitely important to go through customers’ experiences with your product and company.

Buyer Personas 59

Buyer Personas Paid Search Agency Work Management Marketing Management 59

Marketing Interactions

SEPTEMBER 30, 2018

This is obvious from the number of posts on social media that are purely intended to be communications pushed or broadcast to audiences that are thought to be reachable through social platforms. Rather than a broadcast approach which is based on traditional “push” methods, social relevance is about context and idea expression.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Contently

OCTOBER 9, 2016

What makes a good fact-checker, in your opinion? I also work with TV and broadcast partners that want fact-checks they can put on the air by 11 p.m. Facebook definitely drives a lot of our traffic and is worth putting a lot of effort into. She works from Rhode Island, and a couple other reporters also work remotely.

Content 60

Content Broadcasting Traffic Startups 60

EMagine B2B Blog

FEBRUARY 5, 2013

/* Font Definitions */. Each control should look as follows: Turn on/off your activity broadcasts. And, I am sure there will be some strong opinions in favor and against this practice. font-family:"?? ??"; p.MsoNormal, li.MsoNormal, div.MsoNormal. Select who can see your activity feed. Select who can see your connections.

Privacy 40

Privacy Linkedin Broadcasting Profiling 40

ConvertKit

JULY 15, 2020

“I love using Instagram polls on my Stories because it transforms them from a one-way broadcast from me to my audience, into a two-way dialogue between us where I can get their input, increase their interest in my work, and start conversations in the DMs.” An example Question sticker on Instagram.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

SnapApp

MAY 11, 2015

Before we jump in, let’s consider the accounting definition of “asset.” A simple and sufficiently broad definition that could include a wide range of items - let’s explore how reciprocal value fits this definition. I wrote earlier about reciprocal value and integrated interactive content in this post.

Lead Scoring 48

Lead Scoring Lead Ranking Aggregators Demand Generation Agencies 48

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets.

Social Media 146

Social Media Media Webinar Metrics Paid Search Agency 146

Optinmonster

JUNE 23, 2021

You can even set up surveys and polls to gather customer feedback and opinions to improve your B2B process. Constant Contact is the best B2B email marketing platform that gives you a robust business email setup to send broadcast and transactional emails. Create automated/triggered drip series and schedule broadcasts.

B2B Sales 64

B2B Sales Work Management B2B Best Practices 64

Vidyard

OCTOBER 14, 2015

It’s a fairly new trend in marketing, and it’s picking up steam because marketers are seeing that it definitely works. UGC is a conversation, rather than a brand broadcasting a sales message. It creates a personal connection between a brand and its customers because these customers feel that their opinions are heard and valued.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Valasys

APRIL 17, 2020

Marketers need to understand both the external information definition as well as the fact that there are several examples of external data in the business including printed materials to broadcast reports to online dissemination. Methods to Use Content Marketing to Acquire Precious External Business Information.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Adobe Experience Cloud Blog

JULY 24, 2013

Ultimately, the point of such a mark is to identify your business, but even this basic definition couches a question: do you want your logo to simply identify you as providing a certain service or belonging to a certain industry, or do you want it to distinguish you from competitors within that industry? Does it work across media?

Terms and Conditions 48

Terms and Conditions Thought Leadership Television marketing Marketing Proposals 48

ClearVoice

MARCH 19, 2021

They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. So this was still definitely a brand awareness win for T-Mobile. Customer sentiment: Customers’ opinions and emotions about a brand, formed through engaging with the brand. From the brand POV.

Branding 59

Branding Brand Identity Paid Search Agency Mobile Advertising 59

Convince & Convert

MAY 10, 2012

And there are definitely some technology challenges around that, some of which we are working very hard to address at Argyle in terms of making these things possible. There’s a magic behind writing a blog article and being able to say definitively I know this one article in the last two years has made me at least $150,000 in sales.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Adobe Experience Cloud Blog

APRIL 9, 2009

In my opinion, the first step is to look at the vendor's marketing expertise. The definition of 'sales-ready' should be shared by both marketing and sales. It's about creating thought leadership with webinars and online TV-broadcasts. Marketing should focus on passing only sales-ready leads to sales.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Convince & Convert

JUNE 24, 2016

There are some statistics about this, something like 50-to-90% of the decision making is done before a customer even engages with your company, which means that they’ve kind of formed their own opinions about you based on what your online content and online presence is all about. So it’s definitely not for everybody.

Content 112

Content Work Management Planning Video Marketing 112

seo.co

JANUARY 15, 2021

Opinion pieces. Opinion pieces are some of the most open-ended pieces of content you can produce. All you have to do is find a topic that matters to your audience, formulate an opinion on it, and write about that opinion. This is especially advantageous if you’re listing products you sell on your site.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Now, let’s look closer at responses.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Directive Agency

OCTOBER 21, 2016

Testimonial videos, especially user testimonials, are a great way to broadcast the quality of your product or service. Using screen-sharing to show how your product software functions and optimizes other companies is another great way to not only broadcast your product quality, but also give a little “how to” lesson along with it.

Paid Content 40

Paid Content Video Marketing Ideal Customer Profiles Landing Pages 40

GreenRope

OCTOBER 31, 2016

Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. Use our survey feature to find out useful opinions and related information from your contacts. Let your customers voice their opinion (just don't forget to acknowledge it).

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Ranking Lead Scoring 40

GreenRope

OCTOBER 31, 2016

Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. Use our survey feature to find out useful opinions and related information from your contacts. Let your customers voice their opinion (just don't forget to acknowledge it).

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Ranking Lead Scoring 40

GreenRope

OCTOBER 31, 2016

Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. Use our survey feature to find out useful opinions and related information from your contacts. Let your customers voice their opinion (just don't forget to acknowledge it).

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Ranking Lead Scoring 40

GreenRope

OCTOBER 31, 2016

Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. Use our survey feature to find out useful opinions and related information from your contacts. Let your customers voice their opinion (just don't forget to acknowledge it).

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Ranking Lead Scoring 40

GreenRope

OCTOBER 31, 2016

Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. Use our survey feature to find out useful opinions and related information from your contacts. Let your customers voice their opinion (just don't forget to acknowledge it).

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Ranking Lead Scoring 40

GreenRope

OCTOBER 31, 2016

Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. Use our survey feature to find out useful opinions and related information from your contacts. Let your customers voice their opinion (just don't forget to acknowledge it).

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Ranking Lead Scoring 40