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How to Help Your Employees Become Influencers

Onalytica B2B

Employees don’t quite fit this definition. They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Now let’s look back at the definition of an influencer. Broadcasters. Broadcast less and appreciate feedback more.

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How promotional products fit in with the modern consumer

Biznology

Gen Xers best recalled directional calls-to-action or statements with definitive instructions. They are regarded as most effective by all generations when asked to rate which advertising types entice consumers with an incentive to take action over broadcast commercials, online advertising, print, or mobile ads. Credit: [link].

Promotion 196
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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). And, once everyone else has talked and shared an opinion about the story, it is way too late. Get our Definitive email newsletter. Stay Alert.

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Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. Bulk Rental/Co-Branded.

De-duping 100
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Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy

Sprout Social

This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. Love Island viewers prolifically use social media to express opinions, comment on results and engage with memes. Love Island is ALL about conversation, gossip and opinion,” Jo enthuses.

Trends 134
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The seven R’s of thought leadership

Savanta

Everyone’s claiming it but, by very definition, only a handful ever delivers. B2B marketing has always been better suited to engagement over broadcast. B2B marketing has always been better suited to engagement over broadcast. Thought leadership. Five reasons to develop a thought leadership strategy. It’s a showcase.

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How INBOUND & CMWorld 24 Highlighted the Demand for Real Insights and Human Connection

NetLine

Definitely thankful I attended this session.” Extend grace when things are unclear, and be comfortable sharing your unique perspectives and opinions—those are what shape you as a professional. Preparation doesn’t mean broadcasting expertise at every moment, but when the time is right, it means you’re ready.

Demand 52