Remove Broadcasting Remove Distribution Remove Lock-In Remove Marketing Mix
article thumbnail

Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Read Part 1: Lead Generation and Nurture.). Know your Audience. Plan your Content.

article thumbnail

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. some sort of in-depth market research on consumer demand that. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Jay : Hey everybody, it’s Jay Baer and Eric Boggs live, a live episode of.